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MARCH 2012 Auto Sales - First Truck and SUV Sales numbers for 2012!

Truck Trend
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Posted: 04/06/12 10:46 AM

Get all the numbers from all the manufacturers here!

For comparison, here is the link to the previous years (2011) numbers.

Click here to see JANUARY 2012 Sales Numbers
Click here to see FEBRUARY 2012 Sales Numbers

------------ MARCH 2012 Sales Numbers Are Listed Below ----------------  

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Truck Trend
Posts: 4666
Joined: 02/07
Posted: 04/06/12 10:47 AM

Toyota Reports Sales of Over 200,000 Vehicles in March 2012
First Quarter Sales Increase, Prius and Camry Set Records

TORRANCE, Calif., April 3, 2012 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best March results since 2008 with sales of 203,282 units, an increase of 11.2 percent compared to March 2011 on a daily selling rate (DSR) basis.  On a raw volume basis, unadjusted for 28 selling days in March 2012 compared to 27 selling days in March 2011, TMS sales were up 15.4 percent over the year-ago month.

For the first quarter, TMS reported sales of 487,284 vehicles, an increase of 9.4 percent over the same period in 2011 on a DSR basis.  With 77 selling days in the first quarter of 2012 compared to 75 selling days in the first quarter of 2011, sales were up 12.3 percent on an unadjusted raw volume basis.

The Toyota Division posted March total sales of 183,142 units, an increase of 13.5 percent on a DSR basis over March 2011.  Volume-wise, Toyota Division sales were up 17.7 percent year-over-year.  The Lexus Division reported total sales of 20,140 units, decreasing 6.1 percent versus last March on a DSR basis.  On a raw volume basis, Lexus Division sales were down 2.6 percent year-over-year.

"Toyota dealers had their best-selling month outside of Cash for Clunkers since the pre-recession days of August 2008.  Camry and Prius also continue to shine as both set records, including Camry's best March ever and an all-time high for Prius sales," said Jeff Bracken, vice president of Toyota Division sales.  "With strong first quarter results and key economic indicators remaining upbeat, we see this momentum carrying into the months ahead."

Toyota Division

Toyota Division passenger cars recorded combined sales of 113,135 units, up 19.5 percent over March 2011.  Camry and Camry Hybrid increased 30.5 percent year-over-year with its best-ever March, leading monthly passenger car sales with 42,567 units.  The Prius family outsold every previous record posting March sales of 28,711 units, up 48.8 percent over the year-ago month.  Avalon recorded sales of 3,327 units, an increase of 20.8 percent compared to the same period last year, and Corolla reported combined March sales of 28,289 units.  

Toyota Division light trucks recorded March sales of 70,007 units, an increase of 5.1 percent compared to March 2011.  The RAV4 compact SUV led light truck sales, which posted monthly sales of 17,367 units, up 4.1 percent over last year.  Highlander and Highlander Hybrid reported combined sales of 11,044 units for the month, increasing 8.4 percent versus the year-ago month.  The Tacoma mid-size pickup increased 19.3 percent year-over-year with monthly sales of 12,547 units. The Tundra full-size pickup was also up 10.3 percent for the month with sales of 8,594 units.  The 4Runner mid-size SUV recorded sales of 4,065 units, and the Sienna minivan recorded sales of 10,240.

Scion posted March sales of 6,694 units, increasing 16.5 percent over March 2011. The tC sports coupe led the way with March sales of 2,275 units, while the xB urban utility vehicle recorded sales of 2,054 units, flat versus the year-ago month.  The all-new iQ premium micro-subcompact posted sales of 1,285 units, followed by the xD five-door urban subcompact with 1,080 units, which was flat year-over-year.

Lexus Division

Lexus reported passenger car sales of 11,477 units, up 5.4 percent over March 2011.  The ES entry luxury sedan led Lexus passenger car sales with 3,141 units.  The GS and GS hybrid posted combined sales of 2,558 units, up 472.3 percent over a year ago. The IS luxury sports sedan recorded sales of 2,717 units for March, and the CT 200h premium hybrid compact posted sales of 2,223 units.

Lexus luxury utility vehicles reported sales of 8,663 units, a decrease of 17.9 percent year-over-year.  The RX and RX hybrid posted combined monthly sales of 7,057 units, while the LX recorded sales of 666 units, up 88.3 percent over a year ago.

TMS Hybrids

TMS posted March sales of 38,215 hybrid vehicles, an increase of 49.0 percent compared to the same period last year.  Toyota Division posted sales of 34,722 hybrids for the month, up 60.7 percent over the year-ago month.  Lexus Division reported monthly sales 3,493 hybrids.

Source: Toyota  

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Truck Trend
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Posted: 04/06/12 10:47 AM

Kia Motors America Announces All-Time Sales Record for March
Fastest-Growing Auto Brand in the U.S. Surpasses 50,000 Units-Per-Month Mark for the First Time; Annual Sales Up 31.8 Percent

IRVINE, Calif., April 3, 2012 /PRNewswire/ -- Kia Motors America (KMA) is the fastest growing car company in the United States[1], and the brand's unprecedented momentum reached new heights in March with an all-time best monthly sales total of 57,505, a 30.2-percent increase over the same period in 2011.  Kia's historic March performance was driven by strong demand for the brand's two U.S.-built* products, the Optima midsize sedan and Sorento CUV built at Kia Motors Manufacturing Georgia (KMMG), as well as the ongoing popularity of the Soul urban passenger vehicle.  With three vehicles surpassing the 10,000 unit mark for the first time in company history, Optima, Sorento and Soul accounted for 67.7-percent of sales in March.

Kia's U.S. sales are up 31.8 percent year-to-date.  March marked the first time Kia topped 50,000 units in a single month and the brand's 19th straight monthly sales record.  Vehicles that achieve more than 30 mpg accounted for more than 80 percent of sales in March.

"Kia has invested heavily in the U.S. market, and our record-breaking monthly performance demonstrates how far the brand has come in an extremely short period of time with consumers being drawn at an increasing rate to our unique value formula, which includes world-class design, outstanding fuel efficiency, premium features and cutting-edge technologies," said Byung Mo Ahn, group president and CEO of KMA and KMMG.  "We are extremely proud that our U.S. assembly plant builds two of our best-selling vehicles, and collectively the Optima, Sorento and Soul demonstrate the powerful potential for the Kia brand with more new products and technologies set to arrive in the next 12 months."

Kia's Unprecedented Growth
Kia Motors is one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling.  Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand.  In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[2] and the industry's highest brand loyalty ranking[3].  Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan[4].  Kia's value- and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

Source: Kia Motors America  

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Posted: 04/06/12 10:48 AM

Audi Sets 15th Consecutive Monthly Sales Record, Reporting Best U.S. March Sales in Company History
-- March 2012 marked third-best month ever with sales of 11,585, easily eclipsing previous March record of 9,818 set in 2011
-- New vehicle sales rose 18% vs. March 2011, and an increase of 16.1% YTD growth compared to 2011
-- Audi Certified pre-owned sales achieved a new March record

HERNDON, Va., April 3, 2012 /PRNewswire/ -- Audi today reported its 15th straight record-setting month of sales with 11,585 luxury vehicles sold in March 2012. The results surpassed the prior March record set in 2011 by 1,767 vehicles. Additionally, the March 2012 results rank as the third-best monthly sales overall for the brand in its U.S. history. Ending the first quarter on a high note, year-over-year vehicle sales increased 18% over March 2011, and recorded 16.1% year-to-date growth compared to 2011.

"Audi momentum is continuing with our most luxurious models constituting more than three-quarters of our growth to record monthly sales. Our first quarter sales figures clearly reinforce the notion that consumers have helped Audi maintain its position as the progressive luxury vehicle brand," said Audi of America President Johan de Nysschen.

March year-over-year results were buoyed by strong performance of the Audi A6 increasing 104.3% to 1,479 vehicles sold. Strong sales of the design-forward Audi A7, which was launched in the U.S. market in April 2011, continued with 798 vehicles sold. Audi A5 sales also soared with 1,714 vehicles sold, a 23.5% increase over 2011. Overall, the top premium categories of Audi vehicles represented 29.4% of the sales mix (Audi A8, A7, A6, Q7 sales combined).

Other highlights include:

   March 2012 ranks as the third-best monthly sales overall and the best March on record, eclipsing the previous record set last year.
   Audi A3 sales up 9.9%, compared to March 2011.
   Audi A5 sales up 23.5%, compared to March 2011, boosted by increased demand for the Audi A5 Coupe.
   YTD sales of the A6 are up 87.3%; YTD Audi TT sales up 25.5%, compared to the previous period.
   Sales mix for Audi TDI clean diesel models finished the month at 57% for the A3 TDI on sales of 362 cars, and 34% for the Q7 TDI on sales of 254 models.
   For the record-setting month of March 2012, two Audi models recorded year-over-year sales increases of 20% or more, including the Audi A5, and the Audi A6 models.
   Audi Certified pre-owned sales of 3,351 vehicles set a new March record, besting the previous record of 3,318 set in 2011; Southern and Western regions also achieved all-time records for March.

Source AUDI  

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Truck Trend
Posts: 4666
Joined: 02/07
Posted: 04/06/12 10:49 AM

Mazda Reports Best Total Monthly Sales Since March 2008

IRVINE, Calif., April 3, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March U.S. sales of 32,376 vehicles, representing an increase of 4.8 percent versus last year and best total month of sales since March 2008.  Year-to-date sales through March are up 27.1 percent (23.8 percent DSR) versus last year, with 82,023 vehicles sold.

Key March sales notes:

   The all-new 2013 Mazda CX-5 compact crossover SUV, named “2012 Crossover of the Year“ from Autobytel and an IIHS “Top Safety Pick“ is already a popular choice for customers.  In its first full-month of sales, 3,629 vehicles were sold in March. CX-5 is the first Mazda to fully encompass SKYACTIV® TECHNOLOGY, the brand’s engineering-focused philosophy toward improving all-around vehicle efficiency, and achieves the highest highway fuel economy (35 MPG) of any SUV in America.
   Mazda3 sales of 13,235 vehicles accounted for a 6.2 percent increase over last year, and its best monthly sales since August 2009.  The new 2012 Mazda3 features Mazda’s innovative SKYACTIV-G engine and SKYACTIV-Drive automatic transmission that achieves up to 40 MPG on the highway.
   Mazda 6 reported its best month since March 2007 with 7,855 vehicles sold, a 90.0 percent increase over last year.

Rounding out March sales for the North American market, Mazda Motor de Mexico (MMdM) reported its March sales of 2,093 vehicles, down 8.0 percent versus March of last year.  Mazda Canada Inc. (MCI) sold 7,779 vehicles in March, up 34.4 percent compared to last March.

Source: Mazda  

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Truck Trend
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Posted: 04/06/12 10:51 AM

Porsche Reports March Sales
Year to date sales up two percent

ATLANTA, April 3, 2012 /PRNewswire/ -- Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan line-up in the United States, today announced March 2012 sales of 2,460 vehicles.  This compares to 2,588 vehicles last March, a five percent decrease.  For the year, Porsche has sold 7,159 cars in the U.S., which is a two percent increase over last year's sales of 7,007.

"We are pleased with our March results, even though they are down slightly from last year, because we are in the midst of the launch of two all-new model lines," said President and CEO, Detlev von Platen. "The new 911 Coupe just went on sale in February and the Cabriolet will be in our dealers' showrooms this month – and we are debuting the all-new Boxster this week at the New York Auto Show. We are keeping up with last year's pace, even as our dealer inventories are extremely low due to these model line changes."

Porsche sold 1,255 Cayenne models, an increase of 20% over last year. Panamera sales were nearly exactly the same as last year at 653 cars.

For the month of March 2012, Porsche's Approved Certified Pre-Owned vehicle sales were 862, compared to 770 last year – a 12 percent increase. Year-to-date, Porsche's CPO sales are up 14 percent (2,367 vs. 2,073).

Source: Porsche  

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Truck Trend
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Posted: 04/06/12 10:56 AM

Subaru of America, Inc. Reports March as Another Record Sales Month
- Fourth consecutive month of record sales for the brand
- Best First Quarter in Company history
- Impreza and Legacy models shatter previous month sales records

CHERRY HILL, N.J., April 3, 2012 /PRNewswire/ -- Subaru of America, Inc. today reported record sales for March 2012 of 32,387 vehicles, a 20.33 percent gain over March 2011.  The company also reported year-to-date sales of 80,568, more than 19 percent gain over prior year. March 2012 was the second best sales month in Subaru history, behind only December 2011.

The all-new Impreza was up 214 percent in March and recorded the best month in its history. Legacy posted its best sales month ever.

Executives at Subaru were today celebrating the best first quarter in the company's 44 year history. "We are very pleased to be able to continue our recent sales momentum into 2012," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "We are well on our way to making 2012 our fourth consecutive record year."

Source: Subaru  

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Posted: 04/06/12 10:57 AM

Nissan North America Sets All-Time Single Month Sales Record With March Sales Up 12.5%

FRANKLIN, Tenn., April 3, 2012 /PRNewswire/ -- Nissan North America, Inc. (NNA) today reported March U.S. sales of 136,317 units versus 121,141 units a year earlier, an increase of 12.5 percent, and a record for any month in the company's history.  Nissan Division sales also set a new sales record, up 14.8 percent for the month at 126,132 units. Sales of Infiniti vehicles were down 9.8 percent from the prior year, to 10,185 units.


   Nissan Division also posted its best all-time month in March with 126,132 sales, an increase of 14.8 percent over the previous record of 109,854 units set last March.
   Sales of the Nissan Altima hit a new monthly record, finishing at 41,050 units, up 27.1 percent over March 2011. The new record comes on the eve of the introduction of the all-new 2013 Nissan Altima, which will be unveiled tomorrow at the New York International Auto Show.
   Nissan Rogue also set an all-time volume record with March sales of 16,972 units up 19.7 percent over the prior year.
   Nissan Juke sales also set a new all-time record, with 4,165 deliveries marking a 1.9 percent increase over March 2011.
   Sales of the Nissan Versa set a new March record at 15,587 units, up 40.7 percent over the prior year.

"Our record March sales show that Nissan's combination of quality and value continues to put us at the top of more customers' shopping lists," said Al Castignetti, vice president and general manager, Nissan Division.  "With new versions of five of our highest volume models coming in the next 15 months, including the all-new 2013 Altima, we're going to keep our foot on the accelerator for even better gains in the months to come."


   Infiniti today reported sales of 10,185 units for March, a decrease of 9.8 percent from 11,287 units a year earlier.
   The all-new Infiniti JX 7-passenger luxury crossover went on sale late in March, and had sales of 540 units.
   On Thursday, April 5, at the New York Auto Show, Infiniti will unveil a zero emission concept that will preview the stylish, high-performance, electric luxury car that is set to launch in 2014.

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. March 2012 had 28 selling days, while March 2011 had 27 selling days.

About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and was recognized as an ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency in 2010 and 2011. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at

Source Nissan  

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Posted: 04/06/12 10:58 AM

Volkswagen Reports 34.6 Percent Increase In March U.S. Sales
- Brand ends First Quarter 2012 with 40.8 percent increase -
- Best first quarter since 1973 -
- Best March since 1973 and 31 consecutive months with sales increases -
- Passat sales reach over 10,000 units for the month, with 10,032 sold -

HERNDON, Va., April 3, 2012 /PRNewswire/ --

   March sales total 36,588 units representing six months in a row with at least 30 percent sales gains
   Passat, the 2012 Motor Trend Car of the Year, sold 10,032 units, its best month ever
   Jetta Sedan achieved sales of 12,947 units
   High-mileage, clean diesel TDI models account for 23.1 percent of sales in March, up 44.4 percent versus the prior year

Volkswagen of America, Inc. (VWoA) today reported 36,588 units sold in March, a 34.6 percent increase over prior year sales and best March since 1973.

"March's strong sales of 36,588 units highlights a robust first quarter for 2012 for Volkswagen and we are poised for continued growth this calendar year," said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. "Two years ago, we sold 10,168 Passat sedans for the year, and now we've broken the 10,000 barrier for the month!  The new Passat has become a true success story, and it's having a great impact across our company here in the US."

The company announced in March that it will add an additional 800 jobs at its Chattanooga manufacturing facility to meet the demand for the Passat, bringing the total employment increase in 2012 to 1000.

On the heels of taking first place in a six-car comparison test in Car and Driver Magazine, the Passat achieved 10,032 sales in March, marking the first time ever this volume has been achieved.  In Car and Driver's midsize sedan comparison test, the 2012 Passat 2.5 SE beat out the Honda Accord, Toyota Camry, Chevrolet Malibu, Hyundai Sonata and Kia Optima.  

Jetta sedan, including the enthusiast GLI model, remains the volume leader for Volkswagen with sales totaling 12,947, while Jetta SportWagen totaled 2,019.

The 2012 Beetle sold 1,969 units. The Beetle TDI Clean Diesel Coupe will go on sale late summer 2012.

The Tiguan continued strong sales with 2,659 units sold, marking the best March ever. The Touareg vehicles saw an increase in sales with 53.9 percent with 748 units sold.

Source: Volkswagen  

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Posted: 04/06/12 10:58 AM

Ford Motor Company Posts Strongest U.S. March Sales in Five Years; Fusion, Focus, Edge Post Record Sales Months

DEARBORN, Mich., April 3, 2012 /PRNewswire/ --

   Ford Motor Company posts its strongest U.S. March sales in five years with 223,418 vehicles sold – a 5 percent sales increase over last March
   Ford Fusion posts its best sales month ever at 28,562 vehicles
   Ford Focus has its best March sales ever at 28,293 vehicles
   Ford Edge has its best March ever at 14,058 vehicles
   F-Series March sales of 58,061 are up 9 percent, its best March sales performance since 2007; EcoBoost accounts for 41 percent of the F-150 retail sales

Ford Motor Company (NYSE: F) posted its best March U.S. sales month since 2007 – with the Ford Fusion recording its best month ever, Ford Focus and Ford Edge achieving their best March ever and the F-Series showing the strongest March sales in five years.

Total company sales totaled 223,418 vehicles for March, a 5 percent gain over year-ago levels. Retail sales increased 11 percent for the month.

For the first quarter, Ford Motor Company's sales were up 9 percent versus year-ago levels, totaling 539,247 vehicles sold. The increases were driven by the popularity of Ford's most fuel-efficient models posting record sales months.    

"Rising gas prices continued to drive strong customer demand for Ford's fuel-efficient vehicles throughout March and the first quarter," said Ken Czubay, vice president, U.S. Marketing, Sales and Service. "Ford is answering the call with what we call the power of choice – a full family of cars, utilities and trucks that offer leading fuel economy in their classes."

March sales highlights:

   Fusion set an all-time monthly sales record, with 28,562 vehicles sold.
   Focus delivered its best March sales performance ever, selling 28,293 cars.
   F-Series sold 58,061 for the month – a 9 percent increase versus last March and F-Series' best March sales performance since 2007. EcoBoost accounted for 41 percent of the F-150 retail sales, with all V6 engines comprising 56 percent for the month.
   The Ford Edge had it best March sales month ever, with 14,058 vehicles sold.
   Ford began selling its Police Interceptor Sedans and Utilities at the end of March.

During the first quarter:

   Car sales at Ford Motor Company were up 8 percent. The fuel-efficient Focus was the biggest seller among Ford's car lineup, with sales up 78 percent during this period, with 66,043 vehicles sold.
   Utility sales totaled 150,415 vehicles, a 6 percent increase versus year-ago levels. Escape sales were up 5 percent, making it the strongest-ever first quarter start for Escape – America's best-selling utility.
   Ford Motor Company truck sales increased 11 percent, with 195,807 vehicles sold. F-Series pickups – America's top-selling truck for 35 years – posted sales of 143,827 vehicles for the quarter, a 14-percent increase versus the same period in 2011.  

Source: Ford Motor Company  

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Posted: 04/06/12 10:59 AM

Chrysler Group LLC Reports March 2012 U.S. Sales Increased 34 Percent; Best Monthly Sales in Four Years

AUBURN HILLS, Mich., April 3, 2012 /PRNewswire/ --

• Best monthly sales since March 2008

• Best first quarter since 2008

• 24th-consecutive month of year-over-year sales gains

• 10th-consecutive month of sales gains of at least 20 percent

• Chrysler, Jeep, Dodge, Ram Truck, and FIAT brands each post sales increases in March versus same month a year ago

• FIAT brand sets a monthly sales record; sales up 642 percent versus same month a year ago

• Chrysler brand sales up 70 percent; best monthly sales in four years

• Chrysler 200 mid-size sedan sets a monthly sales record; March sales up 121 percent

• Chrysler 300 flagship sedan posts triple-digit year-over-year sales gain

• Chrysler Town & Country and Dodge Grand Caravan minivans each post double-digit sales gains

• Jeep brand sales up 36 percent; best March sales since 2007

• All Jeep brand models log year-over-year sales gains

• Jeep Grand Cherokee sales up 43 percent; best March sales in six years

• Jeep Grand Cherokee named Official Winter Vehicle of New England by New England Motor Press Association (NEMPA) for second year in a row

• Dodge brand sales up 18 percent; best March since 2008 and 10th-consecutive month of year-over-year sales gains

• Iconic Dodge Challenger muscle car sets all-time monthly sales record

• Dodge Journey sets monthly sales record

• Ram pickup truck sales up 18 percent; best March sales in four years

• Ram Truck brand unveils factory-built compressed natural gas-powered (CNG) pickup truck

Chrysler Group LLC today reported U.S. sales of 163,381 units, a 34 percent increase compared with sales in March 2011 (121,730 units), and the group's best monthly sales in four years.

The Chrysler, Jeep®, Dodge, Ram Truck, and FIAT brands each posted sales increases in March versus the same month a year ago. The FIAT brand led the charge with a 642 percent year-over-year increase, setting a monthly sales record. The brand bested its previous high established in February. The brand's Fiat 500, with its Italian design and city-friendly functionality, was launched in the U.S. in March last year.

Chrysler Group recorded its 24th-consecutive month of year-over-year sales gains and its 10th-consecutive month of sales increases of at least 20 percent. Every Chrysler Group model in production for more than 12 months recorded a year-over-year sales increase in March. Chrysler Group also logged its best first quarter since 2008.

Chrysler Group beat the industry average sales increase for the 13th-consecutive month in March. The Chrysler 200 mid-size sedan, the Dodge Challenger muscle car, and the Dodge Journey full-size crossover each set monthly sales records.

"The combination of credit availability, an improving economy, pent-up demand and even high fuel prices encouraging people to acquire newer more fuel-efficient vehicles are all helping to drive industry sales," said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. "Thanks to these factors we experienced sales strength across the board with our March sales up 34 percent and our first quarter sales up a whopping 39 percent."

Chrysler Group sedans, minivans, SUVs, and pickup trucks all contributed to the company's 34 percent sales gain in March. The Chrysler brand's flagship Chrysler 300 full-size sedan and the Chrysler 200 each posted year-over-year sales gains in the triple digits.

All five Jeep brand models posted gains, the Chrysler Town & Country and the Dodge Grand Caravan minivans recorded double-digit sales increases, and the Ram pickup truck, even in the face of soaring gas prices across the country, recorded a March sales gain. Ram pickup sales were up 23 percent, the truck's 23rd-consecutive month of year-over-year sales gains.

Chrysler Group finished the month with a 59-days supply of inventory (346,939 units). U.S. industry sales figures for March are projected at an estimated 14.7 million units Seasonally Adjusted Annual Rate (SAAR).

March 2012 U.S. Sales Highlights by Brand

FIAT Brand

FIAT brand sales were up 642 percent in March compared with the same month a year ago. The Fiat 500, with its unique styling, engaging driving dynamics and fuel efficiency, was launched in the U.S. in March 2011. The Fiat 500 Cabrio followed in April. For the second time this year, the FIAT brand set a monthly sales record with 3,712 units sold in March. The brand's previous record was set a month earlier in February. The FIAT brand's first year-over-year sales gain was the largest of any Chrysler Group brand.

The FIAT brand in March formally introduced its all-new Fiat 500L, an all-new model that expands the appeal of the brand's iconic Fiat 500, at the Geneva Motor Show in Geneva, Switzerland. The new Fiat 500L – the L stands for 'Large' – will follow the U.S. introduction of the high-performance Fiat 500 Abarth this spring and a full-electric version of the Fiat 500. The Fiat 500L will be produced at the FIAT plant in Kragujevac, Serbia, and will arrive in the United States in 2013.

Chrysler Brand

Chrysler brand sales were up 70 percent in March, the brand's best sales month in four years. Sales of all three Chrysler brand models were up in March, led by a strong 169 percent increase in Chrysler 300 sedan sales. The Chrysler 200 mid-size sedan set a monthly sales record with its 121 percent increase in March. The Chrysler Town & Country and Dodge Grand Caravan minivans each posted double-digit gains versus the same month a year ago. It was the Town & Country's best March since 2007. March was the Chrysler brand's ninth-consecutive month of year-over-year sales gains.

Jeep® Brand

Jeep brand sales increased 36 percent in March versus with the same month in 2011, the brand's best March in five years. March also was the brand's 23rd-consecutive month of year-over-year sales gains. Sales of all five Jeep brand models were up in March led by the 46 percent increase in Jeep Liberty sales. Jeep Grand Cherokee had its best March since 2006. Four of the five Jeep models recorded March sales gains in the double digits.

The Jeep brand announced in March that it will produce three new limited-edition Jeep vehicles: the Grand Cherokee, Compass and Patriot Altitude models. The new Jeep models, which boast blacked-out exteriors with distinct, aggressive flair, will arrive in Jeep showrooms in May.

For the second year in a row, members of the New England Motor Press Association (NEMPA) have named the Jeep Grand Cherokee the Official Winter Vehicle of New England. In addition, the new 2012 Jeep Wrangler also captured a NEMPA Winter Vehicle Award as best-in-class in the SUV/crossover – over $25,000 category.

Likewise, for the second consecutive year, the Rocky Mountain Automotive Press (RMAP) association named the Grand Cherokee its 2012 SUV of the Year. Unstoppable off-road ability and impressive on-road performance were attributes cited by voting journalists.

Dodge Brand

Dodge brand sales increased 18 percent in March, the brand's best sales performance in March since 2008 and its 10th-consecutive month of year-over-year sales growth. The Dodge Challenger, the iconic muscle car, set an all-time monthly sales record, while the Dodge Journey full-size crossover set a new monthly sales record.

The Dodge Grand Caravan minivan, the brand's volume leader in March, had its best March sales in four years. Sales of the three-row Dodge Durango SUV were up 5 percent in March, its best sales month so far this year. In March, the Durango was the top-ranked vehicle in the Mid-Size Traditional SUV segment in Strategic Vision's annual Total Value Index.

The Dodge brand announced in March that it will begin offering a Durango Special Service model for fleet use. The Dodge Durango Special Service SUV is specially designed to handle the rigors of everyday use by police and fire departments and fleet customers. Chrysler Group fleet operations will start taking orders now, with deliveries expected to begin in the second quarter of 2012.

The Dodge brand revealed in March its new 2012 Dodge Challenger Rallye Redline. The new Challenger Rallye Redline turns up the heat with unique red-hot exterior accents, 305 horsepower and performance suspension.

Members of the New England Motor Press Association named the Dodge Charger AWD the best-in-class in the all-weather sedan/wagon – $25,000-$35,000 category. This is the second-consecutive year that the Charger with all-wheel-drive wins this highly-competitive NEMPA award.

Ram Truck Brand

Ram Truck brand sales were up in March driven by the 23 percent increase in Ram pickup sales. March marked the 23rd-consecutive month that the Ram pickup truck recorded a year-over-year sales gain. The Ram light-duty trucks led the way with a 25 percent increase versus sales in March 2011. Of the Ram light-duty truck sales, those with regular cabs posted the greatest percentage increase in March. It was the brand's best March sales in four years.

The Ram Truck brand announced last month that it would expand Ram 1500 Tradesman availability to include Crew Cab and Quad Cab models, and unveiled a special 10th Anniversary edition of its Texas-only 2012 Ram 1500 Lone Star. The Lone Star model makes up 30-40 percent of all Ram 1500s sold in Texas. Since the Lone Star's debut, Ram has sold more than 80,000 of the Texas-only models.

Ram Truck announced in March it will become the only manufacturer in North America to offer a factory-built compressed natural gas-powered (CNG) pickup truck. The Ram 2500 Heavy Duty CNG pickup is designed for fleet and commercial customers and offers cost and emissions benefits, using an abundant, domestically-sourced fuel and reducing America's dependence on foreign oil. The Ram HD CNG is powered by the 5.7-liter HEMI® V-8 and features both compressed gas storage tanks and an 8-gallon gasoline fuel tank.

March 2012 U.S. Sales Highlights

• Chrysler brand sales (34,726 units) increased 70 percent in March versus the same month a year ago (20,463 units)

• Sales of the Chrysler 200 (14,914 units) were up 121 percent compared with the same month last year (6,750 units); set monthly sales record

• Chrysler 300 sales (7,336 units) improved 169 percent versus March 2011 (2,727 units)

• Chrysler Town & Country sales (12,476 units) were up 32 percent compared with the same month a year ago (9,471 units)

• Jeep brand sales (45,124 units) increased 36 percent versus March 2011 (33,155 units)

• Jeep Wrangler sales (12,557 units) improved 43 percent compared with the same month last year (8,807 units)

• Jeep Liberty sales (7,605 units) increased 46 percent versus March sales a year ago (5,207 units)

• Sales of the Jeep Compass (3,987 units) were up 8 percent compared with the same month in 2011 (3,703 units)

• Sales of the Jeep Patriot (6,879 units) improved 23 percent versus March 2011 (5,602 units)

• Jeep Grand Cherokee sales (14,096 units) were up 43 percent compared with the same month a year ago (9,836 units)

• Dodge brand sales (52,076 units) increased 18 percent in March versus the same month a year ago (44,102 units)

• Dodge Avenger sales (9,362 units) improved 57 percent compared with March last year (5,954 units)

• Dodge Charger sales (9,644 units) increased 7 percent versus the same month a year ago (8,986 units)

• Dodge Challenger (4,304 units) set a monthly sales record

• Dodge Journey (7,659 units) set a new monthly sales record

• Sales of the Dodge Durango (4,590 units) were up 5 percent compared with the same month a year ago (4,392 units)

• Ram pickup truck sales (26,960 units) improved 23 percent versus March 2011 (21,898 units)

Source: Chysler  

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