Posted: 08/09/11 10:13 AM
In case you didn't get to see this.. its nice look.
Leveraging the iconic Cadillac brand equity, the Discovery Channel’s “American Chopper” series pit the highly competitive father-and-son duo Paul Teutul Sr. and Paul Teutul Jr. in a contest to design and build the best Cadillac design-inspired chopper.
Over the months, the show has featured visits from Duchenne kids at the facilities of Orange County Choppers and Paul Jr. Designs, and the General Motors Technical Center, where the final choppers were unveiled last June.
“You guys captured all of the design cues we work so hard in the studio to create and you’ve put it together in a very expressive way,” GM Vice President of Global Product Design Ed Welburn said at the unveiling. “The fact that they both look very different but are both very obviously Cadillac-inspired is very cool because it shows the breadth of Cadillac design.”
Cadillac’s partnership with CureDuchenne began in September 2010 in preparation for Super Bowl XLV. Cadillac donated ad space during the latter part of the NFL and college football seasons and auctioned Super Bowl tickets to raise nearly $500,000 to benefit CureDuchenne. That was followed by a Cadillac-sponsored auction and satellite radio ad campaign with Justin Bieber.
“Cadillac’s support has been nothing short of incredible,” said Debra Miller, president and CEO of CureDuchenne. “They have put CureDuchenne on the national radar in this country and that has helped mobilize a volunteer base that all want the same thing as we do – to find a cure for this devastating disease.”