Posted: 05/20/10 10:41 AM
Ram Heavy Duty, Dodge Nitro Earn AutoPacific Vehicle Satisfaction Awards
AUBURN HILLS, Mich., May 20 /PRNewswire/ -- AutoPacific today announced its 14th annual Vehicle Satisfaction Awards (VSA), naming the all-new 2010 Ram Heavy Duty its top Heavy Duty Pickup and the Dodge Nitro its top Mid-Size Sport Utility.
"The all-new Ram Heavy Duty pickups have earned the industry's top awards, driven in large parts by the quality and refinements brought forward from the Ram 1500," said Doug Betts, Senior Vice President - Quality, Chrysler Group LLC. "It's clear that Ram Trucks have become the new benchmarks for the segment.
"We're also proud of Nitro and the Dodge Brand," added Betts. "With customer-oriented packages focused on performance, features and style, Dodge Nitro is a stand-out value in the midsize SUV segment."
AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
"While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold," says George Peterson, president of AutoPacific. "We've found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.
"Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes," says Peterson. "The winners perform well in 48 separate categories that objectively measure the ownership experience."
Additional information can be found on AutoPacific's websites: www.autopacific.com and www.vehiclevoice.com.
Source: Chrysler Group LLC