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Mahindra USA Opens New Distribution Point

Truck Trend
Posts: 4666
Joined: 02/07
Posted: 12/09/09 08:04 PM

Mahindra USA Opens New Distribution Point

December 08, 2009 12:25 PM Eastern Time
HOUSTON--(BUSINESS WIRE)--Mahindra USA, the leader in affordable, high-quality farm equipment, has announced today that a new assembly and distribution point will be opened up in Chattanooga, TN effective December 31, 2009. Concurrently, Mahindra USA announced that it has moved its North American headquarters from Tomball, Texas to co-locate with its Houston, Texas assembly plant.

The new assembly and distribution point will take the place of Mahindra USA’s Calhoun, GA facility and will move assembly and distribution of Mahindra Tractors approximately one hour north. Mahindra USA worked together with one of its partners to identify a suitable distribution channel solution that would meet both its customers’ and dealers’ requirements for its products, while shifting assembly from its Calhoun facility. This business model is a success in the West Coast, enabling Mahindra USA to achieve benefits by further strengthening its relationships with strategic partners.

“Our primary goal was to ensure a smooth transition as we bring the Chattanooga distribution point on-line. We are pleased to announce that the product availability and service levels that our dealers have been accustomed to, will continue unaffected,” stated Mike Hilderbrand, Vice President of Marketing & Organizational Development for Mahindra USA.

A total of 14 employees will be affected by the transition to the new assembly and distribution point in Chattanooga, TN.

About Mahindra USA Farm Equipment Sector

Houston, Texas-based Mahindra USA Farm Equipment Sector ( is a wholly owned subsidiary of Mahindra & Mahindra LTD, and part of Mahindra & Mahindra’s Farm Equipment Sector (FES) - one of the top three tractor manufacturers in the world.

Mahindra USA’s Farm Equipment Sector began selling tractors in the USA in 1994 and has grown rapidly due to high customer satisfaction and through customer referrals. Mahindra USA’s Farm Equipment Sector has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra’s professional-grade tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. To learn more about Mahindra USA’s Farm Equipment Sector, please visit

About Mahindra and Mahindra, Farm Equipment Sector

Farm Equipment Sector (FES) is a part of US $6.3 billion Mahindra and Mahindra group. For the past 26 years, FES has maintained its leadership position in the domestic tractor industry and is amongst the top three tractor companies in the world with operations in 35 countries.

FES has 5 state-of-the-art manufacturing plants in India, 2 plants in China, 3 assembly plants in USA and 1 assembly plant in Australia. FES has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL).

In its quality journey FES has won the Deming Application Prize in 2003, followed by Japan Quality Medal in 2007. It is the 20th Company in the world and only the 2nd company in India to achieve this distinction.

In order to enhance FarmTech prosperity, FES offers services Beyond tractors such as agri-mechanization solutions under Mahindra AppliTrac, Seeds, Crop care solutions and market linkages to high value markets through Mahindra Subhlabh and energy solutions through Mahindra Powerol.  

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