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Audi Q5 Racks up Golden Steering Wheel Award

Posts: 599
Joined: 07/08
Posted: 11/07/08 06:47 PM

From Luxvelocity

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The all-new Audi Q5 hasn't even  hit the market yet in the United States and it already has racked up an award.

The award won by the Q5 is the "Golden Steering Wheel" award for the special SUV class. The award was given to the new  Q5 by "Bild am Sonntag" which also awarded another Audi model last year, the Audi A4.  Audi is on a roll for sure racking up the award two years in a row.  

When the new 270 horse Audi Q5 arrives in the US it will be offered with a 3.6 FSI V6 engine with direct injection and Quattro. It will be first vehicle within the Audi lineup with generation 3 MMI technology and navigation with real time traffic. The V6 engine will power the Q5 from note to sixty in an estimated 6.8 seconds. Competitors for the new Q5 include the BMW X3, Infiniti EX35, Land Rover LR2 HSE, Lexus RX350, and the upcoming Mercedes Benz GLK and Volvo XC60.

To read more about the award, check out the following press release from Audi.

[Audi Press Release]

BERLIN/INGOLSTADT, Germany, Nov 6, 2008 -  It has not even hit the market, but it has already won an award: “Bild am Sonntag” named the new Audi Q5 the best vehicle in this year’s special SUV class, awarding it the “Golden Steering Wheel”.

The Audi Q5 won out over strong competition and, in the process, repeated the Audi A4’s success last year.

Rupert Stadler, Chairman of the Board of Management of AUDI AG, accepted the prize – one of the most prestigious accolades in the automotive industry – in Berlin on Wednesday. “This is a tremendous success for both the new Q5 and the Audi brand. To me, it is also an acknowledgment of the great performance of our highly motivated and committed team,” said Stadler during the awards ceremony. “Our Golden Steering Wheel also proves to me that this car is apparently not only close to my heart; it also convinced the jury.”

Members of the “Golden Steering Wheel” jury, consisting of VIPs, technical experts, and racing and rally pros, got another chance to put test candidates through their paces this year.

The Audi Q5 was able to win them over not only through its seat comfort and space, but also handling and variability. It also ranked high in the interior and exterior design disciplines. The technicians among the jury had particular praise for the new performance SUV’s ease of repair and environmental friendliness.

The new Audi Q5 combines the dynamism of a sports sedan with a highly flexible interior and a wide range of options for leisure and family. Three powerful, efficient engines, quattro permanent all-wheel drive and agile suspension form the basis of an impressive technological package for on-road and off-road use. The innovative S tronic seven-speed dual-clutch transmission and the Audi drive select handling system are among its other highlights. It will be launched on November 14 (March 2009 in the USA).

The “Golden Steering Wheel” has been awarded since 1975 to the best new cars of the year. The award for the Audi Q5 is already the 17th victory in 33 years for a vehicle bearing the four rings, making Audi the most successful competing brand. Other winners of the “Golden Steering Wheel” are the Audi A6 in 2004, the Audi Q7 a year later and the Audi A4 sedan last year.

AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of €33,617 million and profit before tax of €2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40.


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