Posted: 07/12/07 02:24 PM
SCION Rally 2007
For the 5th year in a row and back by popular demand, Scion will be hosting The Scion Rally 2007 - a nationwide video game contest using the PlayStation 2 platform and Grand Turismo as the video game title.
The Scion Rally 2007 will incorporate 4 Scion Customized "Racing Kiosks" to serve as the contest platform.
Beyond Marketing will facilitate this Gaming Challenge within the Scion booth at select Hot Import Nights events. The area will incorporate a sign up registration table and various Scion Rally display pieces for branding purposes.
The competition will take place during show hours, usually 5:00 pm until 11:00 pm and orchestrated in specific groups. Attendees will sign up using a contest entry form and will be given the approximate best group time when they will physically compete in the challenge. Each race will take approximately 3-4 minutes so their will be approximately 15 races held every hour, totaling more than 90 competitions in a given evening.
There is also a Sweepstakes for consumers to enter on site or by logging onto www.scion.com/rally. The Sweepstakes is a Wild Card opportunity and will allow consumers who do not qualify for the best time an opportunity to enter to win a chance to attend SEMA '07 courtesy of Scion.