Posted: 07/26/07 11:38 AM
SUBARU EXCLUSIVE AUTOMOTIVE AND GOLD SPONSOR OF ESPN X GAMES 13
• 2008 Subaru Impreza WRX to be grand prize awarded by ESPN to the “Subaru Most Outstanding Athlete of the Games”
• Subaru Rally Team USA driver Travis Pastrana set to defend X Games gold medal in rally competition
CHERRY HILL, N.J., July 20, 2007 – Subaru and ESPN today announced that Subaru is the exclusive automotive and gold level sponsor of X Games 13 to be held in Los Angeles, Calif. August 2-5.
Among the standard terms of the sponsorship agreement, Subaru of America, Inc. will provide ESPN with a 2008 Subaru Impreza WRX to be the grand prize awarded by ESPN to the “Subaru Most Outstanding Athlete of the Games.” ESPN will solely be responsible for selecting the recipient and administering the giveaway.
“We are very pleased to be an integral sponsor of X Games 13,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “Last year, we had such tremendous success in the rally competition that we dubbed the event the ‘WRX Games’ in a celebratory print ad.’ It is a perfect fit for our performance enthusiast customers that are always ready for action.”
Subaru Rally Team USA driver Travis Pastrana will be back in action to defend his
X Games gold medal in the rally competition. Last year Travis Pastrana and ***
driver Christian Edstrom earned the gold medal in the inaugural X Games Rally event.
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Pastrana edged out a win over rally legend and former Subaru World Rally Champion Colin McRae. Pastrana’s Subaru teammates Ken Block and co-driver Alex Gelsomino took the bronze medal. All three podium finishers drove Open Class Subaru Impreza WRX STI rally cars sponsored by Subaru of America, Inc. and prepared by Vermont SportsCar. Eight of the ten top finishers competed in Subaru-based rally cars.
The addition of Subaru to our roster of sponsors for X Games 13 comes at a great time after the success of last year’s debut of Rally Car Racing, said Rick Alessandri, Managing Director, X Games Franchise. “Partnering with Subaru is a terrific fit for the X Games audience, and we look forward to growing the relationship for future action sports events.”
For 2007, The Home Depot Center will host an increased number of X Games competitions, while other events will return to STAPLES Center. For a schedule of
X Games 13 rally events and for a complete event schedule visit www.expn.com.
The X Games is the definitive annual action sports competition featuring more than 150 of the world’s best athletes competing in: BMX Freestyle, Moto X, Skateboard, Surfing and Rally Car Racing. X Games Los Angeles-based venues include STAPLES Center in Los Angeles, Calif. and The Home Depot Center in Carson, Calif.