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LAnd Rover marketing campaign Bad idea?

 
Truck Trend
Administrator
Posts: 4666
Joined: 02/07
Posted: 06/20/07 05:05 PM

Icon Quote:
We recently discovered this article from Brandweek/Adweek about a new marketing campaign for Land Rover that leaves a bad taste in our mouth. Ad agency Young & Rubicam Brands took the Land Rover LR3 to actual disaster areas and filmed it among the wreckage to create spots that present the SUV as a "hero car". The campaign's theme is called "Created for the one," the idea being that the Land Rover LR3 was designed to handle that one unexpected event like a snowstorm, flood or hurricane.



http://www.autoblog.com/2007/06/20/land-rovers-ad-agency-has-sick-sense-of-marketing/

07 Lr3 07  

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thekoof
Enthusiast
Posts: 312
Joined: 05/07
Posted: 06/26/07 06:25 PM

Showing your vehicle at places of destruction and death and using it as marketing sounds like a nice way to turn off people.  

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