Posted: 03/27/07 03:45 PM
GENERAL TIRE UNVEILS NEW LOGO TO REFLECT REVITALIZATION OF THE GENERAL TIRE BRAND
CHARLOTTE, NC – DATE – As part of its overall plan to revitalize the General Tire brand, parent company Continental Tire North America Inc., (CTNA) has introduced a dynamic new logo to represent the brand for both the Passenger & Light Truck & Commercial Tire Group divisions in the Americas. The new logo symbolizes this re-dedication with bold new type and graphic elements. The mark is comprised of two trademarked elements: the words General Tire, accompanied by the “GT” symbol contained in a shield.
“Beginning with the launch of the Grabber & Exclaim UHP tire lines, then followed up by the unveiling of the Altimax Arctic two months ago and the current launch of the Altimax RT & HP, this new logo is simply a continuation of the key steps in the revitalization plan for the General Tire Brand,” said Andreas Gerstenberger, Executive Vice President PLT - Sales and Marketing, CTNA. “The new elements represent our new branding message of Progressive products that are Technology-driven with an emphasis on Reliability. “
After soliciting many different logo designs from multiple agencies, CTNA contracted Bellomy Research Inc. out of Winston-Salem, NC to conduct extensive research on these logos among various target market groups. The surveys included all of the logo options and overwhelmingly all target markets selected the General GT logo. The research concluded that a new General Tire logo was a key component needed to revitalize the General Tire brand.
“This new mark was created with respect to General Tire’s 90 years of heritage, while providing a logo that was updated and reaches broader target market,” said Travis Roffler, CTNA’s PLT Director of Marketing. “The new logo has been received with tremendous enthusiasm from our dealers and we are excited about launching it to the public.”
As part of CTNA’s commitment to invigorating the General Tire brand, the company will add a variety of new product offerings, extensive new advertising and promotional campaigns and the consistent branding message, Roffler said.
About General Tire
For more information visit www.generaltire.com. General Tire, part of Continental Tire North America, Inc., (www.continentaltire.com), based in Charlotte, North Carolina, is a group company of Germany-based Continental Corporation, a leading supplier of brake systems, chassis components, vehicle electronics, tires and technical elastomers. In 2005 the corporation realized sales of EUR 13.8 billion (USD 17.2 billion). At present it has a worldwide workforce of about 85,000.