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SEPTEMBER 2012 Truck and SUV Sales - CUVs and Fullsize Trucks UP!

  
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SEPTEMBER 2012 Truck and SUV Sales - CUVs and Fullsize Trucks UP!

 
Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 10/02/12
12:46 PM

Get all the numbers from all the manufacturers here!

Click here to see JANUARY 2012 Sales Numbers
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------------ SEPTEMBER 2012 Sales Numbers Are Listed Below ----------------  

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Posted: 10/02/12
12:47 PM

Hyundai Climbs Beyond 45th Consecutive Month of Sales Growth

MARKHAM, ON, Oct. 2, 2012 /CNW/ - Hyundai Auto Canada Corp. announced today that it sold 11,403 units in September, an increase of 2.6% year-over-year. In doing so, the company has extended its sales growth streak to 45 consecutive months. Heading into the fourth quarter of 2012, Hyundai has sold 107,612 vehicles in Canada, 3.4% more than in the same period last year.

With sales of 5,054 units, September was by far the best month in the history of the Elantra nameplate, eclipsing the previous record by over 17%. "Though the fourth-generation Elantra sedan has sold extremely well since its release, the recently-introduced five-door Elantra GT and two-door Elantra Coupe have really shifted sales into a higher gear," said Steve Kelleher, President and CEO of Hyundai Auto Canada Corp.

"With these two new variations, we've taken everything that's made the sedan a success and provided our customers with more choice. On one hand, we have the European-designed Elantra GT with five-door practicality and enjoyable driving dynamics. On the other is the sleek two-door Elantra Coupe, perfect for buyers who want the style and fuel economy of the sedan but aren't ready for the 'family car' image."

In September, Hyundai vehicles consuming 5.0 L/100 km or less represented 64.1% of total sales. The Accent subcompact, Elantra family of compacts, Veloster 3-door coupe, and Sonata Hybrid intermediate sedan all consume fuel at rates of 5.0 L/100 km or less on the highway.

The company's Certified Pre-Owned vehicle program sold 876 units for the month to bring the year-to-date total to 9,259, representing increases of 50% and 348%, respectively.

Source:Hyundai  

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Posted: 10/02/12
12:47 PM

American Honda Reports September Sales: Accord 56-Percent Gain Fuels Honda Sales Surge; Acura RDX Sales Up More Than 119 Percent
Honda Division sales up 29.3 percent, Acura sales up 43.5 percent

TORRANCE, Calif., Oct. 2, 2012 /PRNewswire/ -- American Honda today reported September 2012 U.S. sales of 117,211 units, an increase of 30.9 percent compared with September 2011. The Honda Division posted September 2012 sales of 102,845 units, an increase of 29.3 percent compared with September 2011. Acura's U.S. September sales of 14,366 units increased 43.5 percent compared with September 2011.

Honda
- Accord leads all Honda vehicles in September with 29,182 in sales posting a 56.6-percent gain compared to the year prior

- Civic gains 57.0 percent compared with September 2011 with 21,546 in sales

- CR-V sets a new September record with sales of 22,268, up 13.6 percent

"The all-new 2013 Accord hit dealerships in mid-September and our dealers are already seeing a significant increase in customer traffic surrounding the new model," said John Mendel, American Honda executive vice president of sales. "Combined with the strength of key models such as Civic, CR-V and Odyssey, Honda is once again firing on all cylinders as we enter fall."

Acura
- RDX sets its 5th-consecutive record sales month with 2,938 units, up 119.9 percent compared to September 2011

- MDX retains the top-selling Acura title with sales of 4,692 units, up more than 60.4 percent from September 2011

- TL sedan sales up 29.1 percent from last year with 3,236 in monthly sales

"Acura's core models of TL and MDX continue as a driving force for the brand," said Jeff Conrad, vice president of Acura sales. "Now, we have new products such as RDX setting monthly sales records and the ILX continuing to carve out a foothold as the gateway to our lineup."

The daily selling rate (DSR) is calculated with 25 days for September 2012 and 25 days for September 2011. Year-to-date, the DSR is calculated with 230 days for 2012 and 229 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

Source: Honda  

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Posted: 10/02/12
12:48 PM

MAZDA REPORTS SEPTEMBER SALES
- Mazda3 shows strong performance as SKYACTIV® TECHNOLOGY continues to exceed expectations -

IRVINE, Calif., Oct. 2, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported September U.S. sales of 24,135 vehicles, representing a decrease of 5.4 percent versus last year. Year-to-date sales through September are up 9.5 percent (9.0 percent DSR) versus last year, with 209,482 vehicles sold.

Key September sales notes:

   Mazda3 achieves its best September ever with 14,031 sales, solidifying a 57.1 percent increase when compared to September of 2011.
   In the U.S., Mazda's total SKYACTIV® TECHNOLOGY vehicle sales for September (comprised of CX-5 and certain models of Mazda3) account for 67.4 percent of the company's total sales for the month.
   Mazda3, with SKYACTIV® TECHNOLOGY, accounted for 84.0 percent of all Mazda3 sales in September.
   Mazda MX-5 Miata saw an increase of 16.6 percent year-over-year with a total of 505 vehicles sold in the month of September.
   Mazda CX-5 continues to exceed expectations, posting strong sales of 4,468 units in the month of September.  Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch.  Increased production volumes are now starting to match supply with demand.

Mazda Motor de Mexico (MMdM) reported September sales of 1,874 vehicles, down 30.0 percent versus September of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

Source: Mazda  

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Posted: 10/02/12
12:49 PM

Infiniti Sales Up 11.4 Percent In September
- Luxury Automaker's Best September in Five Years; Fifth Straight Month of Double-Digit Sales Growth -

FRANKLIN, Tenn., Oct. 2, 2012 /PRNewswire/ -- Infiniti today reported U.S. sales of 9,445 units for September, an increase of 11.4 percent versus 8,479 units a year earlier. This marked Infiniti's best September performance since 2007. Calendar year-to-date Infiniti sales of 86,596 are up 20.0 percent compared to the 72,181 units sold during the same period last year.  

 

Infiniti sales highlights for the month include:

   Infiniti FX sales of 1,659 marked an increase of 127.6 percent this month, with the luxury performance crossover showing an increase of 5.7 percent, to 7,462 units for the year.
   Sales of the new Infiniti JX 7-passenger luxury crossover totaled 2,251 in September, and 14,353 units have been sold since deliveries began in March.  
   Infiniti luxury crossovers and sport utility vehicles had an increase of 107 percent in September, and are up 63.6 percent for year.
   In total, Infiniti September sales were the best in five years and marked five straight months of double-digit increases.

"September was another great month for Infiniti, with lots of traffic in our showrooms," said Ben Poore, vice president, Infiniti Americas. "Luxury buyers have made our new Infiniti JX the second best-selling model in our line, and deliveries of the 2013 Infiniti FX, with its newly available 3.7-liter engine, began during the month as well."  

The V6-equipped 2013 Infiniti FX37 luxury performance crossover now has 325-horsepower, up from the previous FX35's 303-horsepower, while also increasing fuel economy to 24 mpg on the highway. The FX37 is also available in a special Limited Edition with a Moonlight White pearl exterior and exclusive charcoal-colored 21-in. wheels, while the V8-engine Infiniti FX50 continues with 390-horsepower.

Source: Infiniti  

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Posted: 10/02/12
12:50 PM

Mitsubishi Motors Reports Record Outlander Sport Sales

CYPRESS, Calif., Oct. 2, 2012 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported September sales of the Outlander Sport that marked the highest total for a month in the two years the fuel-efficient crossover has been on the market.    

Outlander Sport sales were 2,253 for the month, an increase of 49.0 percent compared to September 2011.  The previous record monthly sales for Outlander Sport were 1,618 in March of this year.

"The Outlander Sport's combination of fuel-efficiency, performance, and style, as highlighted in the 'Unpretentious' Outlander Sport marketing campaign, is obviously resonating with customers," said MMNA President & CEO Yoichi Yokozawa.

Outlander Sport continues to be Mitsubishi's top seller in the U.S. and began production in Normal, Illinois in July.

Overall Mitsubishi sales were 4,806 units, down 17.2 percent compared to September 2011.  "Comparisons to last year's total sales are still being slightly affected by some models that ended their production last year," Yokozawa added.  "Obviously, this effect will have a diminishing impact over the next few months."



SOURCE Mitsubishi Motor Sales of America, Inc.  

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Posted: 10/02/12
12:50 PM

Hyundai Motor America Reports Record September Sales
- Seventh Straight Month Breaking the 60,000 Mark
- Best-Ever September Sales
- 25th Consecutive Year-Over-Year Monthly Sales Increase

COSTA MESA, Calif., Oct. 2, 2012 /PRNewswire/ -- Hyundai Motor America wrapped up the third quarter of 2012 setting multiple sales records including a record 60,025 sales for the month of September.  Sales were up 15 percent for the month and up 10 percent for the first nine months of the year versus 2011.

"September was a very encouraging month for Hyundai as we avoided the traditional back-to-school sales decline and began to reap the benefits of a materially improved inventory situation on our core vehicle lines," said Dave Zuchowski, executive vice president of sales.  "We're well positioned for a strong fourth quarter as sales of the newly launched Elantra GT, Elantra Coupe, the all-new Azera and all-new Santa Fe continued at a brisk pace. Our fourth quarter production plan is up nearly 20 percent on a year-over-year basis."

The all-new Azera and the Elantra family saw sales gains of a remarkable 1028 percent and 27 percent, respectively, over last September.  The Tucson saw sales gains of 23 percent over the same period a year ago, and Veloster, the three-door coupe now available in both turbo and non-turbo models, continues to impress with a sales gain of 262 percent.  Hyundai fleet sales and mix remained low at a nine percent mix for the month and year-to-date, among the lowest in the industry.

Source:  Hyundai  

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Posted: 10/02/12
12:51 PM

Toyota Motor Sales Reports Increase In September Sales
Camry leads the way with 38 percent increase

TORRANCE, Calif., Oct. 2, 2012 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported September 2012 sales results of 171,910 units, an increase of 41.5 percent compared to the same period last year on both a daily selling rate (DSR) and a raw volume basis, unadjusted for 25 selling days in both September 2012 and in September 2011.

The Toyota Division posted September total sales of 151,524 units, an increase of 42.3 percent on a DSR basis from September 2011.  On a raw volume basis, Toyota Division sales were also up 42.3 percent from the year-ago month.

"The auto industry had another very encouraging month in September," said Bill Fay, Toyota group vice president and general manager.  "Our dealers got off to a great start over Labor Day weekend and that momentum carried through the rest of the month, as Camry continued to stretch its lead as the most popular car in America."

The Lexus Division reported total sales of 20,386 units in September 2012, up 36.0 percent from September 2011 on both a DSR and raw volume basis compared to the same period last year.

Toyota Division
Toyota Division passenger cars recorded combined monthly sales of 85,642 units, up 47.1 percent from September 2011.  Passenger car sales were led by Camry and Camry Hybrid with combined sales of 34,252 units, and Corolla reported September sales of 23,026 units.  The Prius family of vehicles posted September sales of 18,932 units.

Toyota Division light trucks recorded September sales of 65,882 units, an increase of 36.6 percent compared to the same month last year.  Light truck sales were again led by the RAV4 compact SUV and Tacoma mid-size pickup truck, with monthly sales of 13,796 and 12,176, respectively.  Highlander and Highlander Hybrid reported combined monthly sales of 10,927 units, and the Tundra full-size pickup reported sales of 9,338 units.

Scion posted September sales of 6,743 units, up 75.7 percent on a volume and DSR basis over September 2011. The tC sports coupe led the way with sales of 2,186, up 24.8 percent over the year-ago month, while the recently launched FR-S sports car reported sales of 1,133 units.  The xD five-door urban subcompact posted September sales of 942 units, and the xB urban utility vehicle posted September sales of 1,799 units. The all-new iQ premium micro-subcompact posted monthly sales of 683 units.

Lexus Division
Lexus reported passenger car sales of 12,020 units, up 35.7 percent from September 2011.  The ES 350 entry luxury sedan and the first-ever ES Hybrid led Lexus passenger car sales with sales of 6,553 units, while the IS luxury sports sedan reported sales of 2,248 units.  The CT 200h premium hybrid compact posted sales of 1,195 units.

Lexus luxury utility vehicles recorded sales of 8,366 units, up 36.4 percent over September 2011.  Lexus light truck sales were led by the RX and RX Hybrid luxury utility vehicle, which posted combined September sales of 7,046 units.  The GX 460 mid-size luxury utility vehicle reported sales of 948 units, while the LX luxury utility vehicle recorded sales of 372 units.

TMS Hybrids
TMS posted September hybrid vehicle sales of 26,747, an increase of 120.6 percent compared to the same period last year.  Toyota Division posted September sales of 23,110 hybrids, while Lexus Division reported sales of 3,637 hybrids for the month.

Source: Toyota  

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Posted: 10/02/12
12:52 PM

Nissan North America Announces September Sales

FRANKLIN, Tenn., Oct. 2, 2012 /PRNewswire/ -- Nissan North America, Inc. (NNA) today reported September U.S. sales of 91,907 units versus 92,964 units a year earlier, down 1.1 percent.  Nissan Division sales decreased 2.4 percent for the month at 82,462 units. Sales of Infiniti vehicles were up 11.4 percent over the prior year, to 9,445 units.

NISSAN HIGHLIGHTS

   Nissan Division posted sales of 82,462 units, down 2.4 percent from last September's 84,485 units.
   Sales of the Nissan Rogue crossover rose 12.7 percent to 12,106 units, setting a new volume record for September.
   Pathfinder SUV sales rose 38.7 percent over a year ago, to 3,205 units, contributing to an overall rise in truck sales of 3.3 percent.
   Sales of the all-electric Nissan LEAF totaled 984 units, the highest volume for any month in the past 12 months.

INFINITI HIGHLIGHTS

   Infiniti today reported sales of 9,445 units for September, an increase of 11.4 percent from 8,479 units a year earlier.
   Infiniti FX sales of 1,659 marked an increase of 127.6 percent, with the luxury performance crossover showing an increase of 5.7 percent to 7,462 units for the year.
   Sales of the new Infiniti JX 7-passenger luxury crossover totaled 2,251 in September, and 14,353 units have been sold since deliveries began in March.  
   Infiniti luxury crossovers and sport utility vehicles had an increase of 107 percent in September, and are up 63.6 percent for year.
   In total, Infiniti September sales were the best since 2007, and marked five straight months of double-digit increases.

NOTE: To ensure consistency in global sales reporting, Nissan North America calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. September had 25 selling days both in 2012 and 2011.

Source: Nissan North America  

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Posted: 10/02/12
12:52 PM

American Suzuki September 2012 Sales

BREA, Calif., Oct. 2, 2012 /PRNewswire/ -- American Suzuki Motor Corporation (ASMC) today reported September 2012 sales of 1,921 units. SX4 sales were up 1% year over year and continue to lead sales with a 2% year to date sales increase.      

 

About Suzuki Auto

The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of automotive dealerships and numerous other motorcycle, ATV and marine distributors. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer. Founded in 1909 and incorporated in 1920, SMC has operations in 201 countries and regions. For more information, visit www.media.suzukiauto.com.

SOURCE American Suzuki Motor Corporation  

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Posted: 10/02/12
12:53 PM

Subaru of America, Inc. Sets September Sales Record
-- Subaru continues ten month streak of month-over-month sales gains
-- September sales 32% increase over 2011
-- Year-to-date sales of 245,463 represent a 25 percent increase over 2011

CHERRY HILL, N.J., Oct. 2, 2012 /PRNewswire/ -- Subaru of America, Inc. today reported sales of 27,683 vehicles for the month of September, a 32 percent increase over September 2011.  The company also reported year-to-date sales of 245,463, which represents an impressive 25.5 percent increase over prior year.

September sales for newly-refreshed Outback and Legacy models have increased 39 percent and 31 percent, respectively, over September 2011. Also, September sales for Impreza were up 211 percent over September 2011; year-to-date sales for Impreza have increased 155 percent.

"Subaru sales continue to rise because we have the right product, the right positioning and a strong retail network," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "XV Crosstrek, the most fuel efficient crossover vehicle in America, has just arrived in showrooms and we know this vehicle will further fuel our sales growth this fall."

"With such strong September sales, Subaru is in an excellent position to exceed 300,000 units this year," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.

Source: Subaru of America, Inc.  

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Posted: 10/02/12
12:54 PM

Porsche Reports September Sales up 26 percent over 2011
YTD sales increase of 10.37 percent

ATLANTA, Oct. 2, 2012 /PRNewswire/ -- Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan line-up in the United States, today announced September 2012 sales of 2,736 vehicles. This compares to 2,170 vehicles sold last September, for an increase of 26.08 percent. For the year, Porsche has sold 25,015 cars in the U.S., a 10.37 percent increase over last September's year-to-date sales of 22,664.


Sales of the Porsche Cayenne sport utility increased 47.3 percent for the month versus last September and the Panamera sport sedan was up 17.9 percent over the same period.

The Cayenne Diesel, which provides 406 lb.-ft of torque and a range of up to 765 miles on a tank of fuel, accounted for nearly 20 percent of Cayenne sales in September.

Porsche Approved Certified Pre-Owned vehicle sales were 871 for September 2012, a 22 percent increase over September 2011. Year-to-date, Porsche has sold 7,370 CPO models, an 11.7 percent increase versus 2011.

Source: Porsche Cars North America  

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Posted: 10/02/12
12:54 PM

BMW Group U.S. Reports September 2012 Sales
BMW brand up 4.9 percent year-to-date
MINI brand up 16.6 percent year-to-date, best September ever

WOODCLIFF LAKE, N.J., Oct. 2, 2012 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported September sales of 26,660 vehicles, an increase of 3.5 percent from the 25,749 vehicles sold in the same month a year ago.  Year-to-date, BMW Group is up 7.1 percent on sales of 234,928 in the first nine months of 2012 compared to 219,314 in the same period in 2011.

"The economic indicators and consumer confidence are showing improvement and the traffic in our showrooms is further encouraging our optimism for the fourth quarter of the year as the BMW new model ramp-up continues," said Ludwig Willisch, President and CEO, BMW of North America, LLC.  "The X1 in its first full month is largely sold out and MINI set another sales record; both are strong indicators of what's to come."

BMW Brand Sales
Sales of BMW brand vehicles increased 0.1 percent in September for a total of 21,761 compared to 21,750 vehicles sold in September, 2011.  Year-to-date, the BMW brand is up 4.9 percent on sales of 186,397 compared to 177,679 sold in the first nine months of 2011.

In September, the X1 SAV in it full sales month, sold 1,570 units. Other best performing vehicles for the month include the 6 Series, up 80.2 percent to 609 units; and the X3 SAV, up 63.7 percent to 3,034 units.

BMW Pre-Owned Vehicles
In September, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 3.8 percent to 13,624 vehicles from the 13,129 vehicles sold in September 2011.  January through September, BMW used vehicle sales are up 2.6 percent on volume of 122,575 compared to 119,424 in the same period of 2011.  

MINI Brand Sales
MINI USA reported the best September ever with sales of 4,899 automobiles, an increase of 22.5 percent from the 3,999 sold in September, 2011.  Year-to-date, MINI sales in the U.S. are up 16.6 percent on volume of 48,531 compared to 41,635 in the first nine months of 2011.


Source: BMW  

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Posted: 10/02/12
12:55 PM

Mercedes-Benz Posts Record September Sales Of 23,156
Total MBUSA Posts Record Month at 25,980 up 8.7%
smart Sets a Record, up 119.6%

MONTVALE, N.J., Oct. 2, 2012 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported record September sales of 23,156 for its Mercedes-Benz models, up 7%, delivering a record year-to-date total of 191,618 new vehicles to customers, up 12.7%.

Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled a record for MBUSA of 25,980, up 8.7% bringing the year-to-date total to 214,331 up 16.7%.

"We're on our way to a record year with extraordinary momentum and demand outpacing supply," stated Steve Cannon, president and CEO, MBUSA.

Mercedes-Benz sales for the month of September were led by the C-, E- and GLK-Class model lines.  The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 7,872, up 14.7%.  The 9th generation E-Class followed with sales of 4,826 and MBUSA's restyled compact SUV, the GLK-Class, rounded out the top three with sales of 3,206 up 65.8%.   Additionally, the sporty SLK roadster sold 416 vehicles for the month, up 115.5%.

At the high end, the all-new iconic sixth generation 2013 SL roadster – which debuted in showrooms this past spring - posted sales of 621 yielding an increase of 826.9% and the SLS AMG supercar retailed at 37 for the month, up 48% over the same period last year.

On a year-to-date basis, top performers were the C-Class with 57,740, the E-Class with 44,796 and the M-Class with 27,098.

Sales of the high-performance AMG models were up 37.6% for the year at 5,024 compared to the 3,650 vehicles sold over the same time last year.

Sales of the company's BlueTEC diesel models were up 28.5% for the year at 11,182 compared to the 8,700 diesels sold over the same period last year.

The company's smart brand continued eleven consecutive months of sales increases with its highest month ever since MBUSA took over the brand last year.  September sales of 1,030, a 119.6% jump for the month (compared to the 469 vehicles sold in September 2011) bring the year-to-date volume to 7,311, up 508.7% when compared to the 1,201 vehicles sold by MBUSA last year.  When compared to the combined Penske and MBUSA sales year-to-date last year (3,757), sales are up 95%.

On the van side, Sprinter sold 1,794 vehicles in September, up .8% over last year and up 23.7% on a year-to-date basis.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,727 vehicles in September; an increase of 17.9% when compared to September 2011 (sales of 5,707 vehicles).  On a year-to-date basis, MBCPO sold 59,586 vehicles, an increase of 3.9% over the comparable period (with sales of 57,358 vehicles).

Source: Mercedes-Benz USA  

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Posted: 10/02/12
12:56 PM

Kia Motors America Records Best Third Quarter And 25th Consecutive Monthly Sales Record In September
Annual Sales Up 18.4 Percent for the Fastest-Growing Car Company in the U.S. Over the Last Five Years [1]

IRVINE, Calif., Oct. 2, 2012 /PRNewswire/ -- Kia Motors America (KMA) is the fastest growing car company in the United States and the brand's unprecedented momentum reached new highs in September, achieving a record third quarter and the 25th consecutive month of record sales, reaching 48,105 units, a 35.1-percent increase over the same period in 2011.  September once again saw KMA's U.S.-built* vehicles take the top sales honors. The Optima midsize sedan sold 14,304 units and the Sorento CUV enjoyed sales of 10,066 vehicles. The Soul accounted for 9,467 units sold, bolstered by the recent launch of the "Bringing Down the House" advertising campaign featuring the music-loving Kia hamsters and the dance anthem "In My Mind" (Axwell remix).

Lending credibility to the company's significant sales increases, Kia Motors Corporation enters the exclusive list of the "Top 100 Best Global Brands," according to the 2012 study released today by Interbrand, the world's largest brand consultancy agency.  Kia's remarkable increase in brand value is now estimated at $4.1 billion, which firmly sets the automaker at 87th on the list. This is a 50 percent increase from last year's estimated brand value and far exceeds the average automotive brand value growth rate of only 11 percent for the year.

"Kia's product-led transformation – together with our successful marketing – have elevated Kia's reputation beyond our bedrock commitment to value," said Byung Mo Ahn, group president and CEO of KMA and KMMG.  "At Kia, we work to understand the needs and expectations of our customers and work to find new ways to enrich their lives, providing the Kia brand with powerful potential as more new products and technologies are set to arrive in the next 12 months."

Kia's Unprecedented Growth

Kia Motors is one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling.  Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand.  In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality [2] and the industry's highest brand loyalty ranking [3] .  Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company's best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan**.  Kia's value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

Source: Kia Motors America  

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