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AUGUST 2011 Auto Sales Roundup: Truck, SUV, and every thing in between

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AUGUST 2011 Auto Sales Roundup: Truck, SUV, and every thing in between

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 09/01/11
10:07 AM

Get all the numbers from all the manufacturers here!

August's 2011 sales figures have trickled in and can be found below. For comparison, here is the link to the previous years (2010) numbers.

January 2011 - Truck, SUV, and crossover sales numbers

February 2011 - Truck, SUV, and crossover sales numbers

March 2011 - Truck, SUV, and crossover sales numbers

April 2011 - Truck, SUV, and crossover sales numbers

MAY 2011 - Truck, SUV, and crossover sales numbers

June 2011 - Truck, SUV, and crossover sales numbers

July 2011 - Truck, SUV, and crossover sales numbers

------------ JULY 2011 Sales Numbers Are Listed Below ----------------  

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Administrator | Posts: 4666 | Joined: 02/07
Posted: 09/01/11
10:07 AM


ROCKLEIGH, N.J. (Sept. 1, 2011) - Volvo Cars of North America, LLC, (VCNA) reported U.S. sales of 5,215 units, a 17.4 percent increase from August 2010. Year-to-date sales are up 27.4 percent over the first eight months of 2010.

In Canada, Volvo sales are down 1.7 percent in August with a total of 512 vehicles sold. Year-to-date sales are up 3 percent in Canada.

In the U.S., the award-winning S60 sports sedan was the top seller in August with 1,544 units sold, while the XC60 and XC90 finished the month second and third respectively. In Canada, the S60 and XC60 tied for the top spot, each with 133 units sold.

Volvo Cars of North America, LLC, ( is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.

Source: Volvo  

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Posted: 09/02/11
07:05 AM

Mazda Reports 14.7 Percent Sales Gain In August

IRVINE, Calif., Sept. 1, 2011 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported August sales of 22,632 vehicles, up 14.7 percent versus August of 2010.  Year-to-date sales are up 6.1 percent versus last year with 165,794 vehicles sold.

Key August sales notes:

   * The Mazda2 celebrated its best-ever month with sales of 1,387 vehicles, accounting for a 195.7 percent increase versus last year.
   * Mazda's stylish CX-7 and CX-9 crossover SUVs reported increases of 58.7 percent and 0.8 percent respectively.  On the year, CX-7 sales are up 26.2 percent while CX-9 is up 11.2 percent.
   * Mazda's popular Mazda3 sold 9,424 vehicles, accounting for a 4.0 percent increase.
   * The Mazda5 multi-activity vehicle posted a 15.7 percent increase with monthly sales of 1,326 vehicles.  On the year, Mazda5 sales are up 21.6 percent.

Rounding out the North American market, Mazda Motor de Mexico (MMdM) reported its best ever August sales of 2,706 vehicles, accounting for a 24.0 percent increase versus last year.  MMdM's year-to-date sales are up 16.0 percent with 18,060 vehicles sold.  Mazda Canada, Inc. (MCI) sold 6,528 vehicles, down 13.0 percent versus last year.  MCI's year-to-date sales of 47,933 vehicles are down 14.0 percent versus last year.  

Source: Mazda  

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Posted: 09/02/11
07:06 AM

Audi Reports Best-Ever August U.S. Sales, Marking the Eighth Straight Record-Setting Month of 2011
- August 2011 marked fourth-best month ever with sales of 10,201, an 11.1% gain
- Demand for the all-new 2012 Audi A6 increased 36.4%; Q7 sales climbed 28.6%
- Audi A3 TDI and Audi Q7 TDI accounted for 69% and 45.5% of sales mix, respectively
- Certified Pre-Owned sales increased 27.8%, marking the best August on record

HERNDON, Va., Sept. 1, 2011  /PRNewswire/ -- Audi of America today reported record August U.S. sales of 10,201 vehicles, topping the previous record of 9,182 vehicles sold in August 2010. August 2011 marked the eighth consecutive month of record-setting sales for the brand in the U.S. market, as well as the fourth-best month ever in company history.

Audi sales in the U.S. year to date grew 15% to 75,256. The luxury car brand has recorded best-ever months in 12 out of the past 13 months.

The strong August 2011 results were buoyed by consumer response to the all-new 2012 Audi A6, as well as the stylish and technologically advanced 2012 Audi A7. Sales of the Audi A6 climbed 36.4% to 989 vehicles compared to August 2010 A6 sales. Demand for the Audi A7, introduced this spring, remained strong with 703 vehicles sold in the month. The all-new A6 and A7 feature Audi's industry-leading navigation and safety technology, including MMI® Navigation plus with Google Earth, Audi connect™ with wireless internet access and Night Vision Assistant with thermal imaging.

The Audi A6, A7, A8 and Q7 – the brand's entries in the top luxury vehicle segments – made up 28% of overall Audi sales in August.

Audi SUV models constituted a healthy 30% of overall Audi sales in August. Sales of the popular Audi Q7 full-size luxury sport-utility vehicle increased 28.6% YOY to 720 vehicles sold, when compared to August 2010.

The Audi Q7 TDI clean diesel model accounted for 45.5% of the sales mix in the lineup. Demand remained strong for the Audi A3, with 764 vehicles sold in August 2011. As consumers continued to show preferences for efficiency, the Audi A3 TDI clean diesel model accounted for 69% of the total A3 sales mix for the month.

The launch of the Audi TT RS sports car helped propel total Audi TT sales to an increase of 40% from a year earlier with 231 vehicles sold in August, while TT year-to-date sales increased 18.5% to 1,452 vehicles sold.

Audi Certified Pre-Owned sales of 3,169 vehicles mark the best August on record and the sixth-consecutive record month. Year to date sales of 25,517, an increase of 36.1% from 2010, put Audi on track to deliver the best CPO year on record.

For the record-setting month of August 2011, Audi recorded year-over-year sales increases exceeding 25% with five of its models: the Audi A3, the Audi A6, the Audi A8, the Audi Q7, and the Audi TT. In addition, the Audi Southern Region has experienced strong sales gains, with year-to-date sales jumping 16% to 15,635 vehicles sold.

"Closing in on a record-setting third quarter, sales continue to reinforce the notion that consumers are rewarding Audi for its industry-leading technology, differentiated styling and efficient performance," said Johan de Nysschen, President, Audi of America. "I'm optimistic that 2011 will be another banner year for Audi in the U.S. market."

Audi sales highlights – August 2011

   * New company record set in August with 10,201 vehicles sold, topping the previous record of 9,182 vehicles sold in August 2010.
   * Audi sales in the U.S. grew 15% to 75,256 luxury vehicles sold from January 2011 through August 2011
   * Five models within Audi lineup post YOY gains exceeding 25%.

Audi A6, A7 and A8 August sales and news notes

   * Strong initial sales for the all-new 2012 A6 with 989 vehicles sold.
   * 2012 Audi A7 sustains momentum with 703 vehicles sold.
   * Audi A8 sales increase 392.6% YOY to 468 vehicles sold; YTD A8 sales up 563.4% to 3,768 vehicles sold.

Audi A3 and Audi Q7 August sales and news notes

   * Audi A3 posted strong sales gain with an increase of 35.5% YOY to 764 vehicles sold in August.
   * Audi Q7 sales in August up 28.6% YOY and up 38.3% YTD, compared to 2010.
   * TDI clean diesel technology represented 69% of total A3 sales for August and 45.5% of total Q7 sales for August.

Audi TT August sales and news notes

   * Audi TT sales increased 40% from the same period last year to 231 vehicles sold in August 2011; YTD sales experience 18.5% increase with 1,452 vehicles sold in 2011 through August.

Audi Certified Pre-Owned sales and news notes

   * Best August CPO sales for Audi of all-time, set sixth consecutive monthly record with 3,169 vehicles sold.
   * Audi CPO sales up 27.8% versus 2010.
   * YTD sales up 36.1% with 25,517 vehicles sold.

Source: AUDI  

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Posted: 09/02/11
07:07 AM

BMW Group U.S. Reports August 2011 Sales
BMW SAV sales continue to lead the way, up 41%

WOODCLIFF LAKE, N.J., Sept. 1, 2011 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 23,924 vehicles, a decrease of 0.2% from the 23,965 vehicles sold in the same month a year ago.  

Year-to-date, BMW Group sales are up 14.6% to 193,565 in the first eight months of 2011 compared to 168,940 in the same period in 2010.

"This has been a very strange August for our industry with both difficult news and unfortunate events - consumer confidence down and an earthquake, hurricane and floods in the Northeast," said Jim O'Donnell, President and CEO, BMW of North America.  "Through all of this, our BMW sales continue to increase and we are fortunate to have a number of new models for the remainder of the year including the new 528i with AWD, the all-new 6 Series Coupe including the 640 Coupe, Convertible and xDrive models and the new 4-cylinder Z4 sDrive28i."

BMW Brand Sales

Sales of BMW brand vehicles increased 6.5% in August for a total of 20,815 compared to 19,540 vehicles sold in August, 2010.

Year-to-date, the BMW brand is up 12% on sales of 155,929 January through August compared to 139,236 sold in the first eight months of 2010.

In August, the BMW X3 SAV continued the strong sales success that began with its launch in January.  Year-to-date, the new X3 has sold 17,314 compared with 4,890 in the same period of 2010, a 254% increase.  The BMW SAV segment (X3, X5, X6) continues to show growth with sales up 41.3% from the previous August. The BMW 5 Series continues its very strong sales growth with August posting a 40.9% increase over August 2010.  Year-to-date the 5 Series has sold 33,899 compared to 21,617 in the first eight months of 2010, a 56.8% increase.      

BMW Pre-Owned Vehicles

In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 13,335, a decrease of 6.5% from the 14,266 sold in August 2010.  

Year-to-date, BMW used vehicle sales are down 6% on volume of 106,295 compared to 113,061 in the first eight months of 2010.

MINI Brand Sales

MINI USA reported sales of 3,109 automobiles in August.  The August 2011 sales are down 29.7% from the 4,425 sold in August, 2010.

"Lack of inventory slowed MINI sales in August due to our annual model year change over in July," said Jim McDowell, Vice President – MINI USA.  "MINI has been fortunate to maintain a tight supply of inventory and many customers submitted specifications for custom MINIs in August so we are confident this will be reflected in September and October sales continuing our momentum this year."  

Year-to-date, MINI sales in the U.S. are up 26.7% on volume of 37,636 compared to 29,704 in the first eight months of 2010.  

Source: BMW  

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Posted: 09/02/11
07:07 AM

Mercedes-Benz Reports August Sales of 20,728
Sales Up 5.4% for the Month and 10.5% for the Year

MONTVALE, N.J., Sept. 1, 2011 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported August sales of 20,728 vehicles, a 5.4% improvement over August 2010 (19,674) and the company's highest August volume since 2007.  On a year-to-date basis, the 159,814 vehicles sold represent a 10.5% increase over the 144,689 vehicles sold over the same period last year.  

The highest volume performers for the month were the E- and C-Class model lines.  The 9th generation E-Class led the pack with sales of 5,628 and the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – followed with sales of 4,728.  MBUSA's stylish SUV, the M-Class, finished third in volume with monthly sales of 2,191.  Additionally, sales of the newly launched 2012 CLS-Class posted an 810.7% increase and sales of the new SLK roadster were up 138.6% over August 2010.

Sales of Mercedes-Benz diesel models were up 14.7% for the month (851 versus 742) and up 100 % for the year (7,717 versus 3,859).

At the high end, sales of the S-Class were up 17.9% for the month and the company sold 32 of its supercar -- the SLS AMG -- bringing its year-to-date sales to 429.

Sales of Sprinter Vans also increased by 117.7% for August with sales of 1,846 – bringing a year-to-date total of 10,673 (up 121.3 %).      

Sales of the smart fortwo totaled 405 vehicles for the month.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,901 vehicles in August 2011, a decrease of 9.0%.  On a year-to-date basis, MBCPO sold 51,651 vehicles, a decrease of 5.6% over the comparable period last year.


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Posted: 09/02/11
07:11 AM

Acura Announces August 2011 Sales Results

TORRANCE, Calif. , Sept. 1, 2011 /PRNewswire/ -- Acura posted August sales of 9,054, a decrease of 24.5 percent compared to August 2010, based on the daily selling rate*. Year-to-date sales totaled 79,136 units, down 8.1 percent versus last year.

“August marked a return to normal production levels for most of our models,” said Jeff Conrad, vice president of Acura sales. “We remain optimistic for a resilient year as Acura dealerships rebuild their inventory to meet our customer’s needs.”  

The MDX continues as Acura’s sales leader with 3,126 units sold. TL reported 2,404 sales for the month and TSX 2,263 units, down 19.8 and 10 percent respectively.

For media information and high-resolution photos of all Acura vehicles, please visit For consumer information, please visit

* The daily selling rate (DSR) is calculated with 26 selling days for August 2011 and 25 days for August 2010. Year-to-date, the DSR is calculated with 204 days for 2011 and 203 days for 2010. All percentages reflect DSR.

Source: Acura  

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Posted: 09/02/11
07:12 AM

American Honda Reports August Sales

TORRANCE, Calif., Sept. 1, 2011 /PRNewswire/ -- American Honda Motor *** Inc., posted August sales of 82,321 vehicles, a decrease of 27.2 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 770,265, down 6.0 percent versus last year. Although production limitations caused by the March 11 earthquake in Japan continue to improve, reduced vehicle supplies adversely affected August sales results.

Honda Division posted August sales of 73,267, a decrease of 27.5 percent versus August 2010. The Accord was the top-selling Honda model for August with sales of 18,439, a decrease of 21.2 percent compared to last year, followed by the CR-V with sales of 16,572, a decrease of 18.1 percent. The Pilot SUV posted sales of 9,825, an increase of 11.4 percent versus last year.

"The production plan for most of our models returned to 100 percent by late August at all of our North American factories," said John Mendel, executive vice president of sales for American Honda. "A greater selection of vehicles is beginning to arrive at dealers this month as the company continues to recover from temporary supply disruptions."

Acura Division recorded August sales of 9,054, a decrease of 24.5 percent versus August 2010, and year-to-date sales of 79,136, down 8.1 percent. The MDX was the top-selling Acura model for the month with sales of 3,126, down 31.5 percent.

*The daily selling rate (DSR) is calculated with 26 days for August 2011 and 25 days for August 2010. Year-to-date DSR is calculated with 204 days for 2011 and 203 for 2010. All percentages reflect DSR.

Source: Honda  

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Posted: 09/02/11
07:15 AM

American Suzuki August 2011 Sales up 32 Percent
- Suzuki celebrates eleventh consecutive year-over-year sales increase
- SX4 sales up 38 percent, Grand Vitara up 39 percent over August 2010

BREA, Calif., Sept. 1, 2011 /PRNewswire/ --


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Posted: 09/02/11
07:16 AM

Hyundai Motor America Reports August Sales
-- Accent, Elantra and Sonata continue their torrid pace
-- Santa Fe and Tucson CUVs up significantly
-- 35 percent of vehicles sold in August achieve 40 MPG

COSTA MESA, Calif., Sept. 1, 2011 /PRNewswire/ -- Hyundai Motor America today announced sales of 58,505 vehicles in August, a nine percent total sales increase compared with the same period a year ago, and a 21 percent retail sales increase over last August.

Year to date, Hyundai sales are up 21 percent versus 2010 in total, and up 34 percent at retail.  Sales to fleet accounts represent 11 percent of the total sales year-to-date and just 10 percent for the month of August.  Thirty-five percent of Hyundai vehicles sold in August achieved 40 MPG fuel economy ratings.

"Demand for Hyundai products remained strong in August despite severe fluctuations in financial markets and the resulting impact on short-term consumer confidence," said Dave Zuchowski, Hyundai Motor America's executive vice president of national sales. "We're still seeing consumer demand increasing, with Hyundai consideration rates now at an all-time high.  This should drive continued sales momentum for Hyundai through the rest of the year, even if the industry struggles a ***

The all-new Accent, in its second full month on sale, saw sales soar 38 percent.  In July, it was the best-selling sub-compact in the market. Santa Fe and Tucson saw sales increases of 55 and 24 percent, respectively, as availability issues eased.  Genesis continued its growth trajectory in August with its 26th consecutive month of year-over-year sales increases, and a sales lift of 13 percent over last August.  And Equus, the highest-ranking premium luxury car in the 2011 J.D. Power and Associates APEAL study, delivered another strong month and is pacing well ahead of its first full-year sales target.

Source:  Hyundai Motor America  

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Posted: 09/02/11
07:16 AM

Toyota Reports August 2011 Sales

TORRANCE, Calif., Sept. 1, 2011 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported August sales of 129,483 units, a decrease of 16.1 percent from the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 26 selling days in August 2011 compared to 25 selling days in August 2010, TMS sales were down 12.7 percent from the year-ago month.

Toyota Division recorded August sales of 111,380 vehicles, a decrease of 16.9 percent from the year-ago month on a DSR basis. On a raw volume basis, Toyota Division sales were down 13.6 percent compared to August 2010. Lexus Division reported August sales of 18,103 units, a decrease of 10.6 percent from last year on a DSR basis. Volume-wise, Lexus Division sales were down 7.0 percent from the year-ago month.

Toyota Division

Toyota Division passenger cars recorded sales of 63,250 units, a decrease of 15.8 percent from last August. The Camry and Camry Hybrid led passenger cars with combined monthly sales of 30,185 units. Corolla recorded sales of 16,420 units, and the Prius mid-size gas-electric hybrid reported sales of 9,491 units.

Toyota Division light trucks posted sales of 48,130 units in August, down 18.3 percent from the same period last year. Light truck sales were led by the Sienna minivan, which reported sales of 8,648 units. The RAV4 compact SUV recorded monthly sales of 6,502 units, and the Highlander and Highlander Hybrid posted combined sales of 8,047 units, flat compared to the year-ago month. The Tundra full-size pickup recorded sales of 6,752 units, and the Tacoma mid-size pickup posted sales of 8,650, up 1.0 percent compared to August 2010.

"While Hurricane Irene has been unsettling across much of the East Coast, we’re pleased to report all Toyota associates are safe and dealerships remain open for business," said Jeff Bracken, vice president of Toyota Division sales. "Our supply outlook continues to improve as North American production will return to 100 percent of normal levels this month. With our Georgetown, Kentucky plant now running at maximum operating levels and Toyota dealers ready for the arrival of the all-new 2012 Camry and Camry Hybrid, we plan to pull the on-sale date forward."

Scion posted August sales of 3,649 units, down 9.0 percent from August 2010. The xB urban utility vehicle led the way with August sales of 1,785 units, the tC sports coupe posted sales of 1,114 units, and the xD reported sales of 750 units for the month.

Lexus Division

Lexus Division reported passenger car sales of 10,331 units, an increase of 6.2 percent over the year-ago month. The ES 350 entry luxury sedan led passenger cars with sales of 3,887 units, while the IS lineup reported combined sales of 2,865 units. The all-new CT 200h premium hybrid compact posted 2,087 units in its sixth month of sales.

Lexus Division light trucks recorded sales of 7,772 units, down 26.1 percent from August 2010. Light trucks were led by the RX and RX Hybrid luxury utility vehicle, which reported combined August sales of 6,504 units, and the GX 460 mid-sized luxury utility vehicle posted sales of 958 units.

TMS Hybrids

TMS posted August sales of 13,273 hybrid vehicles, a decrease of 17.4 percent compared to the same period last year.  Toyota Division posted sales of 10,035 hybrids, while Lexus Division reported sales of 3,238 hybrids for the month, an increase of 56.1 percent over August 2010.

Source: Toyota  

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Posted: 09/02/11
07:20 AM

Subaru of America Reports August 2011 Sales
-- Legacy up 12% Year-to-Date, Outback up 15% --

CHERRY HILL, N.J., Sept. 1, 2011 /PRNewswire/ -- Subaru of America, Inc. today announced August 2011 sales of 20,837 and sales of 172,182 year-to-date.

"It was a fantastic achievement to break 20,000 sales for August with our current inventory situation. Demand for our products continues to be strong and our dealers have done a terrific job in matching customers with vehicles," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc.  

"We are now at the lowest point of our inventory shortages," said Bill Cyphers, senior vice president, sales, Subaru of America, Inc. "September will mark the start of recovery in dealer inventory and we are looking forward to Subaru dealers setting sales records again".    

Source: Subaru of America, Inc.  

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Posted: 09/02/11
07:21 AM

Porsche Reports August Sales Increase
Year-to-date sales up 30 percent

ATLANTA, Sept. 1, 2011 /PRNewswire/ -- Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door Gran Turismo line-up in the United States, today announced August 2011 sales of 2,184 vehicles, an increase of seven percent compared to the same period last year, when it sold 2,032 vehicles.

To date in 2011, the company has sold 20,494 cars. In the same eight-month period last year, Porsche sales were 15,719; thus, with August results Porsche U.S. sales increased 30 percent year-to-date.

For the month of August 2011, Porsche's Approved Certified Pre-Owned vehicle sales were 741, compared to 603 last year. The year-to-date total is 5,886, compared to 5,026 in the previous year – a 17 percent increase.

Source: Porsche Cars North America  

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Posted: 09/02/11
07:22 AM

Kia Motors America Announces 12th Consecutive Monthly Sales Record
Year-to-Date Sales up 39.4 Percent and on Pace to Surpass Kia's All-Time Best U.S. Annual Sales Total in Less Than Nine Months

IRVINE, Calif., Sept. 1, 2011 /PRNewswire/ -- Kia Motors America (KMA) today announced best-ever August sales of 41,188 units, a 26.9-percent increase over the same period last year and the company's 12th straight monthly sales record.  Kia's design-led transformation has led to unprecedented growth, and with year-to-date sales up 39.4 percent, KMA is on pace to shatter its previous best-ever annual sales total in September.

August sales were once again led by the U.S.-built(1) Sorento CUV, which posted its all-time best sales – 13,573 units – for the second-consecutive month.  The critically acclaimed Optima midsize sedan also was a strong performer – 6,157 units – on the eve of the start of U.S. production at Kia Motors Manufacturing Georgia (KMMG).   The popularity of the funky Soul urban passenger vehicle and Forte compacts also fueled the August sales record.

"Kia has achieved new sales records each month for a full year and has become one of the fastest growing car companies in the U.S. due to significant increases in consumer awareness, perception and consideration of the brand created by our diverse and exciting lineup of cars and CUVs," said Byung Mo Ahn, group president and CEO of KMA and KMMG.  "Last year, Kia surpassed sales of 350,000 vehicles for the first time and we will break that record in less than nine months and continue expanding our market share by offering vehicles such as the recently launched Optima Hybrid and the upcoming Rio 5-door, which begins arriving in dealerships in September.  Both vehicles greatly appeal to today's consumer by achieving 40 miles per gallon and offer an unbeatable combination of style, technology, performance, safety and value."

Design-Led Transformation and Product Line

Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share.  Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology.  Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and will add the critically acclaimed Optima midsize sedan to its production line.  Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

Source: Kia Motors America  

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Posted: 09/02/11
07:22 AM

Ford Motor Company’s August Sales Up 11 Percent; Ford Brand Cars, Utilities, Trucks Increase, Along with Lincoln

DEARBORN, Mich., Sept. 1, 2011 /PRNewswire/ --

   * Ford’s August sales totaled 175,220, up 11 percent versus a year ago
   * Ford brand sales were up 16 percent, paced by utilities (up 49 percent); Escape sales up 39 percent; demand for new Explorer (up 300 percent) and Edge (up 5 percent) continues to grow; Flex and Expedition sales also higher
   * Lincoln sales up 25 percent as MKZ increases 50 percent, MKS up 35 percent, and MKX registers 15 percent gain versus a year ago
   * Ford announces fourth quarter North American production plan

Ford Motor Company’s (NYSE: F) August sales totaled 175,220, up 11 percent versus a year ago – driven by 16 percent higher Ford brand sales and 25 percent higher sales for Lincoln.

“Ford’s fuel-efficient cars, crossovers and trucks continue winning over consumers in the marketplace,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Our new product lineup – especially our newest cars – continues helping Ford grow even stronger and gain market share on the fiercely competitive East and West coasts.”

Ford Brand Cars: Up 10 Percent

Fiesta, Fusion and Mustang posted higher sales than a year ago.

Fiesta sales totaled 5,833, up 76 percent, and Fusion sales were 17,925, up 5 percent. In the first eight months of 2011, Fusion was Ford’s top-selling car, with sales totaling 168,929, up 16 percent versus a year ago. Mustang sales were up 3 percent in August.

Focus sales, constrained by low inventory, totaled 14,093, down 9 percent. Fiesta and Focus remain the fastest-turning vehicles in the Ford showroom.

Year-to-date, Ford brand car sales totaled 484,072, up 22 percent.

Ford Brand Utilities: Up 49 Percent

Ford’s best-selling utility is the Escape, and it recorded sales of 20,607 vehicles, up 39 percent versus a year ago. Year-to-date, Escape sales totaled 167,625, up 30 percent.

Explorer sales totaled 9,901, up 300 percent versus a year ago, and Edge sales totaled 9,414, up 5 percent.

“Customers value the fuel efficiency and technology of our new utilities,” said Czubay, noting that more than 90 percent of Explorers and more than 80 percent of Edges are equipped with MyFord Touch, Ford’s industry-leading hands-free system that controls entertainment, information and vehicle systems.

The 2012 Explorer has an EPA estimated highway fuel economy rating of 28 mpg when equipped with the new 2.0-liter EcoBoost engine. Explorer on the highway now beats Honda Pilot and Jeep Grand Cherokee by 5 mpg, Chevrolet Traverse by 4 mpg and Toyota Highlander by 3 mpg.

Sales for the Flex (up 23 percent) and Expedition (up 42 percent) also were higher than a year ago.

Through August, Ford was the best-selling brand of utility vehicles in America, with sales totaling 377,112, up 30 percent.

Ford Brand Trucks: Up 5 Percent

Ford truck sales were higher than a year ago in August and year-to-date. August truck sales totaled 67,282, up 5 percent. Year-to-date, Ford truck sales totaled 509,544, up 8 percent.

F-Series, America’s best-selling truck for 34 years in a row, posted August sales of 48,795, up 2 percent versus a year ago. Sales of the F-150 with new V6 engines continued to outsell V8s in August, as V6 engines accounted for 57 percent of F-150 retail sales – the highest V6 rate for any month this year. The 3.5-liter EcoBoost engine accounted for 41 percent of F-150 retail sales, and the 3.7-liter V6 accounted for 16 percent. Year-to-date, F-Series sales totaled 361,978, up 7 percent.

Transit Connect sales totaled 2,734, a record for August and up 35 percent versus a year ago.

Lincoln Brand: Up 25 Percent

Lincoln posted a 25 percent sales increase in August – following July’s 40 percent sales increase. In the first eight months of 2011, Lincoln sales totaled 57,823, up 4 percent versus the same period a year ago.

The MKZ sedan is Lincoln’s top seller with August sales of 2,337, up 50 percent. Sales for the MKX crossover totaled 1,971, up 15 percent, and sales for the MKS sedan were up 35 percent.

Lincoln was rated the most dependable brand in the J. D. Power and Associates 2011 Vehicle Dependability Study, and – among individual models – the MKZ sedan ranked second in reliability. Lincoln also was named the top brand in the 2011 AutoPacific Vehicle Satisfaction Awards.

“We are absolutely focused on making Lincoln a world-class luxury brand with compelling vehicles and an exceptional ownership experience to match,” said Czubay. “We also have a lot of Lincoln news on the way – with seven new or significantly refreshed models in the next three years.”

North American Production

In the fourth quarter, Ford plans to produce 645,000 vehicles, up 9 percent versus a year ago. The third quarter production plan (630,000 vehicles) is unchanged from the previous forecast.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

Source: Ford Motor Company  

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