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Read the full press release below:
2011 KIA SPORTAGE EARNS AUTOPACIFIC 2011 'VEHICLE SATISFACTION AWARD'
Compact CUV Takes Top Honor in Compact Crossover SUV Category
* Kia CUV recognized by owners for delivering outstanding value and high levels of overall satisfaction
* 2011 Sportage pleases consumers with class-leading fuel economy1, fun-to-drive performance, striking design, and comfort and convenience features
IRVINE, Calif., May 19, 2011 - The 2011 Kia Sportage has received numerous accolades since its launch and sales of the compact CUV have tripled since it hit showrooms last summer. Adding to its long list of awards, the 2011 Sportage has received an AutoPacific 2011 "Vehicle Satisfaction Award," based on positive feedback from Kia owners. Named the top vehicle in the Compact Crossover SUV category, Sportage scored 10-rating points higher than the second place product and received high marks from owners for delivering strong value and overall satisfaction in the category. The critically acclaimed 2011 Optima midsize sedan posted significant increases in positive owner feedback, ranking second in the Premium Mid-Size Car category while the Kia brand moved up twelve positions in the latest survey, one of the industry's largest increases.
"The 2011 Sportage has received overwhelmingly positive market feedback and attracted new consumers to the brand since it reached showrooms last year, thanks in large part to its unbeatable combination of world-class design, class-leading fuel efficiency, innovative technology features and long list of modern amenities," said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). "This latest award from AutoPacific not only highlights the brand's commitment to customer satisfaction, but underscores the fact that offering stylish, high-quality products at a compelling value and backed by an industry-leading warranty are factors that continue to resonate with consumers."
AutoPacific's study summarizes the results from more than 68,000 new vehicle owners to determine winners in each vehicle segment. The 2011 Sportage was selected for delivering value and high levels of satisfaction across 48 separate categories that objectively measure the ownership experience. In addition, the study helps consumers sort through the 262 car and truck nameplates presently available in the U.S. and make wise purchase decisions.
About the 2011 Kia Sportage
The 2011 Sportage CUV offers value-, image- and safety-conscious consumers increased levels of performance and efficiency, comfort and convenience, the latest in-vehicle technologies incorporated into all of Kia's latest new vehicles and an abundance of standard safety features. Retaining the functionality and versatility of the previous generation model, the 2011 Sportage also offers a sleek, modern and boldly styled package with new proportions and a completely new look. A "2010 Top Safety Pick" by IIHS, the all-new CUV received top ratings from IIHS for front, side, rollover and rear impact protection. The new Sportage SX features a powerful and efficient 2.0-liter, 260 horsepower Turbo GDI engine and unique exterior and interior features. Available in Base, LX, EX and SX trims, the 2011 Sportage features a starting MSRP of $18,2952.
Source: Kia Motors America, AutoPacific