Chrysler continues its naming games by reportedly renaming the Durango, which will soon be known as the Magnum. Remember the last Dodge Magnum?:According to an Autoblog source, Dodge will abandon the Durango nameplate for the model's replacement due for 2012. In place of that two-generation designator, Chrysler is exhuming the Magnum nameplate, a moniker used on the low-slung wagon built on Chrysler's LX platform up until 2008. The new Magnum is expected to be built atop the 2011 Jeep Grand Cherokee chassis (itself riding on Mercedes-Benz-derived architecture) and skew more toward the crossover segment than the previous rough-and-ready SUV.http://www.autoblog.com/2010/01/19/source-next-dodge-durango-to-be-called-magnum/
I actually kind of liked the original Magnum. I was sorry to hear they were discontinuing it. I don't know if I'm necessarily a fan of the name being resurrected on more of a crossover-ish SUV, but that's what's selling. It will be interesting to see what the new model turns out to be.
The Magnum I miss was the old '79, the Cordoba lookin' luxury car! But seriously, I think changing the names around only confuses the customer.