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February 2010 Truck & SUV Sales - Domestics on the Rise

  
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February 2010 Truck & SUV Sales - Domestics on the Rise

 
Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
09:43 AM

February sales figures have trickled in and can be found below. For comparison, here is the link to the January numbers.

January 2010 - Truck, SUV, and crossover sales numbers

------------February 2010 Sales Numbers Are Listed Below----------------  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
09:49 AM

The Q5 posts a 69.1-percent increase in the month-over-month comparison; year-to-date, the midsize CUV is up 220.7 percent.

Audi maintains momentum with 33.6% February sales increase in U.S. market
- Demand for best-selling A4/S4 models rose nearly 21% for the month
- Audi Q5 and A5/S5 models continued to show consumer appeal
- TDI clean diesel models made up nearly half of all A3 and Q7 sales

HERNDON, Va., Mar 2, 2010
 -  Audi today reported its February U.S. sales rose 33.6% from a year earlier, led by strong demand for the brand’s best-selling A4/S4 models and the continuing popularity of the Audi Q5 crossover, TDI clean diesel technology and the sporty A5/S5 models.

For the month, Audi recorded 6,216 sales compared to 4,653 in February 2009. Through the first two months of 2010, Audi sales increased 35.7% to 12,726 cars and SUVs from 9,375 vehicles sold over the same period in 2009.

“Audi continues to build on the positive U.S. sales momentum gathered throughout 2009,” said Johan de Nysschen, President, Audi of America. “We are confident that the months ahead will continue to validate how the Audi brand captured the imagination of American premium car consumers.”

Among the signs of Audi sales momentum in February:

• The cornerstone of Audi sales – the A4/S4 lineup – turned in a solid month with sales increasing 20.8% from February 2009. February 2009 A4 sales included the A4 cabriolet, which was discontinued last year when the convertible model moved to the A5/S5 lineup.

• TDI clean diesel demand continued to outpace expectations. In February, the Audi A3 TDI constituted 56% of total A3 sales, while the Q7 TDI made up 40% of total Q7 sales. Original forecasts called for TDI models to equal 18-20% of the sales mix for both models. Combined TDI mix for the two models offering the fuel-efficient technology comes to 49% of total sales. Sales of the A3 lineup rose 126% in February – two months after the A3 TDI won the 2010 Green Car of the Year award at the Los Angeles Auto Show.

• The Q5 crossover maintained its strong sales pace from last year and finished as the second-best selling model in the Audi lineup in February despite tight inventories. Inventories of unsold Q5 models stood at a lean 19 days’ supply for the month. Typically a 60 days’ selling rate is considered average in the automotive industry.

• Sales of the popular A5 coupe rose 41% from February 2009 levels. Overall A5 sales increased 108.3% because of the addition of new cabriolet models late last year.

The inventory of unsold vehicles for Audi in the U.S. market stood at 46 days’ supply for all cars and a 22 days’ supply for all SUVs.

Audi Certified Pre-Owned (CPO) sales fell 27.2% in February from a year earlier largely due to tight supplies of used Audi vehicles.

ABOUT AUDI
Audi of America, Inc. and its 270 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

# # #

AUDI US SNAPSHOT         -----YEAR TO DATE-----

Model Line Feb-10 Actual Feb-09 Actual Yr/Yr % change Feb-10 YTD Actual Feb-09 YTD Actual Yr/Yr % change

A3  434  192  126.0  902  419  115.3
A4  2,660  2,202  20.8  5,423  4,260  27.3
A5  1,029  494  108.3  2,080  1,097  89.6
A6  507  445  13.9  1,014  1,221  -17.0
A8  34  75  -54.7  86  170  -49.4
Audi Q5  1,060  627  69.1  2,110  658  220.7
Audi Q7  366  438  -16.4  839  1,106  -24.1
R8  34  47  -27.7  77  154  -50.0
TT  92  133  -30.8  195  290  -32.8
Total Audi Sales  6,216  4,653  33.6%  12,726  9,375  35.7%

NOTES:
- 2010 A4 numbers include Audi A4 sedan, Avant, and S4 models. 2009 A4 numbers include A4 cabriolet, which has been discontinued.
- 2010 A5 numbers include Audi A5 cabriolet and coupe and S5 cabriolet coupe models. 2009 A5 numbers do not include the cabriolet models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe’ and TT roadster models.

Source: Audi of America, Inc.  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
10:03 AM

The BMW X3, X5, and X6 all stayed green last month; BMW up 11 percent on a year-to-date basis.

BMW Group U.S. Reports February 2010 Sales

Woodcliff Lake, NJ – March 2, 2010... BMW Group in the U.S. (BMW and MINI combined) increased its February sales 13.7 percent selling 17,971 vehicles compared to the same month in 2009.  Both the BMW and MINI brands improved performance with BMW reporting a sales increase of 16.3 percent to 15,100 units and MINI a 1.6 percent increase to 2,871 vehicles.

Results were driven by the excellent performance of the BMW X5 Sports Activity Vehicle, up 75.5 percent, and the X6 increasing 97.6 percent.  In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.

“It’s a positive market sign that sales for both BMW and MINI, as well as some other premium brands, continued to improve in February,” said Jim O’Donnell, President of BMW of North America, LLC. “Led by the 7 Series just one year ago, we are now beginning to renew the heart of our model line-up, and believe as we do so over the next couple of years, our market strength will continue. For example, just today we unveiled the all new BMW 5 series at the Geneva motor show and it arrives in the US in June.”

On the used car side, sales of BMW’s Certified Pre-Owned (CPO) vehicles were down 9.4 percent to 8,469 vehicles versus 9,350 vehicles reported in a very strong February 2009.  Year-to-date, CPO sales were down 17.8 percent to 15,912 in the same period of 2009.

           Feb. 10 Feb. 09 % YTD  Feb. 10 YTD Feb. 09  %
1 Series      781     853    -8.4%   1,324     1,569  -15.6%
3 Series      6,817   6,414   6.3%   12,235    11,427  7.1%
Z4            389     21     1752.4%  587       66     789.4%
5 Series      2,270  3,191   -28.9%  4,739      5,787  -18.1%
6 Series       140    287    -51.2%   237       591    -59.9%
7 Series       899     10      N/A    2,207     33      N/A
BMW passenger cars 11,296 10,776 4.8% 21,329 19,473 9.5%
X3              351    267     31.5%  639       661     -3.3%
X5              2,959 1,686    75.5%  5,417     4,561   18.8%
X6              494    250     97.6%  878       516     70.2%
BMW light trucks (SAVs) 3,804 2,203 72.7% 6,934 5,738 20.8%
BMW brand       15,100 12,979 16.3% 28,263 25,211 12.1%

Cooper /S Hardtop 1,718 2,019 -14.9% 3,197 3,501 -8.7%
Cooper /S Convertible 556 46 1108.7% 809 92 779.3%
Cooper /S Clubman 597 761 -21.6% 1,112 1,315 -15.4%
MINI brand 2,871 2,826 1.6% 5,118 4,908 4.3%

TOTAL BMW of North America, LLC 17,971 15,805 13.7% 33,381 30,119 10.8%

Source: BMW of North America, LLC  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
10:07 AM

The Chrysler Group holds steady but trucks are down 10 percent.

Chrysler Group LLC Reports February 2010 U.S. Sales Increase Slightly

   * Sales improve slightly compared with the same period last year
   * Chrysler, Jeep® and Dodge brand sales up compared with the previous year
   * Car sales improve 38 percent versus the same period in 2009
   * Ten vehicles post year-over-year sales gains, 13 nameplates increase sales compared with the previous month
   * Entire Jeep lineup increased sales compared with the previous month
   * Ram Truck Brand sales up versus January
   * March kicks off ‘Truck Month’ celebrating the all-new 2010 Ram Heavy Duty, Motor Trend Magazine’s ‘2010 Truck of the Year’

Auburn Hills, Mich., Mar 2, 2010  -

Chrysler Group LLC today reported a slight sales increase compared with February 2009.

The company reported total U.S. sales for February of 84,449 units, a slight increase versus the same time period last year (84,050 units) and an increase of 48 percent compared with January 2010 (57,143 units). Chrysler Group finished the month with 197,080 units in inventory, a 44 percent decline compared with February 2009 (350,966 units). Overall industry figures for February are projected to come in at an estimated 10.6 million SAAR.

“Chrysler Group sales were up slightly this month, in line with the industry,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization. “Compared with January, Chrysler Group’s February sales grew more than the industry average, reinforcing the company trend of steady, month-over-month growth.”

February U.S. Sales Highlights

   * Car sales increased 38 percent compared with the previous year
   * Chrysler Sebring (sedan and convertible), Chrysler 300, Chrysler Town & Country, Jeep Compass, Jeep Patriot, Jeep Grand Cherokee, Jeep Commander, Dodge Avenger, Dodge Grand Caravan and Dodge Charger all post year-over-year sales increases
   * Chrysler brand sales up 9 percent compared with February 2009
   * Jeep brand sales increase 6 percent versus the previous year
   * Dodge brand sales improve 8 percent sales compared with last year
   * All brands post sales increases compared with January
   * Ram pickup sales up 3 percent compared with the previous month
   * Chrysler Sebring Sedan, Chrysler 300, Chrysler Town & Country, Jeep Wrangler, Jeep Compass, Jeep Patriot, Jeep Grand Cherokee, Jeep Commander, Dodge Avenger, Dodge Charger, Dodge Challenger, Dodge Grand Caravan and the all-new 2010 Dodge Ram Heavy Duty posted month-over-month sales increases

“The 2010 Dodge Caliber Mainstreet and Jeep Wrangler Islander vehicles are arriving at dealer showrooms now,” said Diaz. “The 2010 model year Nitro Heat, Journey Crew and Dodge Grand Caravan Hero packages are open for ordering and will soon arrive at your local Chrysler, Jeep, Dodge and Ram dealer.”

Chrysler Group LLC U.S. Sales Summary Thru February 2010
Month Sales Vol % Sales CYTD Vol % Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring
3,160 1,448 118% 6,753 3,391 99%
300
4,487 2,778 62% 6,141 5,028 22%
Crossfire
0 52 -100% 0 95 -100%
PT Cruiser
627 1,218 -49% 1,268 2,165 -41%
Aspen
2 1,582 -100% 26 2,468 -99%
Pacifica
0 342 -100% 0 666 -100%
Town & Country
8,649 8,099 7% 13,180 12,391 6%
CHRYSLER BRAND
16,925 15,519 9% 27,368 26,204 4%
Compass
1,911 923 107% 3,155 1,742 81%
Patriot
2,986 2,161 38% 4,958 4,275 16%
Wrangler
5,967 9,088 -34% 10,855 15,450 -30%
Liberty
3,659 4,066 -10% 6,646 7,409 -10%
Grand Cherokee
6,614 4,725 40% 9,925 7,849 26%
Commander
2,202 978 125% 3,515 2,050 71%
JEEP BRAND
23,339 21,941 6% 39,054 38,775 1%
Caliber
2,263 2,519 -10% 4,769 4,919 -3%
Avenger
3,442 1,931 78% 6,576 4,102 60%
Charger
10,363 6,703 55% 12,488 10,731 16%
Challenger
2,145 3,283 -35% 3,828 6,040 -37%
Viper
24 47 -49% 50 174 -71%
Magnum
0 24 -100% 0 51 -100%
Journey
4,139 4,615 -10% 8,929 7,707 16%
Caravan
9,390 9,003 4% 13,688 12,222 12%
Nitro
1,201 1,794 -33% 2,569 3,324 -23%
Durango
8 511 -98% 31 1,013 -97%
DODGE BRAND
32,975 30,430 8% 52,928 50,283 5%
Dakota
891 1,334 -33% 1,885 2,793 -33%
Ram P/U
10,267 14,448 -29% 20,224 27,291 -26%
Sprinter
52 378 -86% 133 861 -85%
RAM BRAND
11,210 16,160 -31% 22,242 30,945 -28%
TOTAL DODGE
44,185 46,590 -5% 75,170 81,228 -7%
TOTAL CHRYSLER GROUP LLC
84,449 84,050 0% 141,592 146,207 -3%
TOTAL CAR
25,884 18,786 38% 40,605 34,533 18%
TOTAL TRUCK
58,565 65,264 -10% 100,987 111,674 -10%
Selling Days
24 24 48 50

Source: Chrysler Group, LLC  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
10:16 AM

Ford enjoys strong numbers with its utility and truck sales pulling 41.4- and 36.2-percent increases, respectively, on a month-over-month basis. Ford's accompanying brands also perform well.

FORD’S U.S. SALES UP 43 PERCENT; SECOND-QUARTER PRODUCTION UP 144,000 VEHICLES VERSUS YEAR AGO


   * Ford, Lincoln and Mercury February sales up 43 percent versus year ago and 22 percent higher than January
   * Ford brand sales up 46 percent versus year ago, Lincoln up 19 percent and Mercury up 24 percent
   * Cars up 54 percent versus year ago, utilities up 39 percent and trucks up 36 percent
   * Ford’s U.S. market share for February estimated at 17 percent, up 3 percentage points versus a year ago
   * Retail sales up 28 percent versus a year ago; fleet sales normalizing – up 74 percent versus last February’s depressed levels
   * Second-quarter North American production plan is 595,000 vehicles, up 144,000 vehicles (32 percent) versus a year ago

DEARBORN, Mich., March 2, 2010 – Higher sales for every brand and in every product category propelled Ford Motor Company to a 43 percent sales increase in February versus a year ago.  Compared with January, Ford’s February sales are up 22 percent.

“The strength of our new products and Ford’s leadership in quality, fuel efficiency, safety, smart design and value are resonating with customers,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service.  “The good news is we have even more new products and fuel-efficient powertrains coming this year, and we expect our progress to continue.”

February sales were higher throughout Ford’s line-up.  Cars were up 54 percent versus a year ago, utilities were up 39 percent, and trucks were up 36 percent.  Among brands, Ford sales were up 46 percent, Lincoln sales were up 19 percent, and Mercury sales were up 24 percent.

Year to date through February, Ford, Lincoln and Mercury sales totaled 250,050, up 34 percent versus a year ago.

Ford said it remains committed to delivering the freshest line-up of new products in the U.S. industry.  New or significantly upgraded vehicles this year include the Ford Fiesta, Focus, Edge and Edge Sport, Explorer, F-Series Super Duty, Transit Connect Electric, Lincoln MKX and an all-new small car for Mercury.

In addition, the company is introducing nine new or upgraded fuel-efficient engines and six new transmissions this year.  They include the new 2.0-liter EcoBoost engine, new Mustang V-6 and V-8, new Super Duty 6.7-liter diesel and 6.2-liter gasoline engines.

“This is the most ambitious powertrain upgrade ever undertaken by Ford,” said Czubay. “Our goal is to provide our customers with industry-leading fuel economy and performance – and more reasons to shop Ford and buy Ford.”

Ford estimates its February U.S. total market share was approximately 17 percent – up 3 percentage points versus a year ago.

In February, Ford sales to retail customers were 28 percent higher versus a year ago, and sales to fleet customers were up 74 percent.

North American Production

In the second quarter of 2010, Ford plans to produce 595,000 vehicles, up 144,000 vehicles (32 percent) versus the same period a year ago.  Ford’s first quarter production plan is 570,000 vehicles, unchanged from the prior forecast.

Additional Sales Highlights

   * February sales of the Ford Fusion, Motor Trend’s Car of the Year, were more than double year-ago levels (up 116 percent).  Fusion set a new February sales record – its 10th monthly sales record in 11 months.  The Fusion Hybrid recently was named North American Car of the Year.
   * Mercury Milan sales were higher than a year ago for the fourth month in a row.
   * February sales of Ford Mustang and Focus and Lincoln MKZ also were higher.
   * Ford Taurus sales totaled 6,359, up 93 percent versus a year ago.  Since the introduction of the all-new model in August, Taurus sales are nearly double year-ago levels.  The average conquest rate for Taurus is 46 percent nationwide and 76 percent on the West Coast.
   * Ford’s F-Series – America’s best-selling truck for 33 years in a row and best-selling vehicle (car or truck) for 28 years in row – posted a 39 percent increase in February.  In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share, and the F-Series continues to gain share in 2010 with a 6-point gain in January.
   * Production of the all-new F-Series Super Duty has begun at Ford’s Kentucky Truck Plant.
   * Utility vehicles also posted strong sales increases.  In February, Escape sales were up 50 percent versus a year ago, Edge sales were up 67 percent, Flex sales were up 19 percent, and Mercury Mariner sales were up 39 percent.  Sales for traditional SUVs (Explorer, Expedition and Navigator) also were higher than a year ago.
   * Sales for Ford’s E-Series van (Econoline/Club Wagon) were up 26 percent versus a year ago.  E-Series has been America’s best-selling full-size van for 31 years.
   * Sales of the new Transit Connect – a small commercial van introduced in mid-2009 – totaled 1,338 in February.  Ford’s share of the commercial van segment is more than 60 percent.  Production of a battery-electric Transit Connect begins later this year.    

FORD BRAND FEBRUARY 2010 U.S. SALES

February % Year-To-Date %
2010 2009 Change 2010 2009 Change
Focus 13,708 9,904 38.4 24,097 17,673 36.3
Fusion 16,459 7,603 116.5 28,638 15,755 81.8
Taurus 6,359 3,290 93.3 10,127 4,995 102.7
Mustang 5,115 2,990 71.1 9,862 5,934 66.2
Crown Victoria 2,504 3,272 -23.5 5,648 4,918 14.8
Ford Cars 44,145 27,059 63.1 78,372 49,275 59.1
Escape 15,156 10,090 50.2 25,909 18,450 40.4
Edge 8,694 5,214 66.7 14,937 10,187 46.6
Flex 2,802 2,352 19.1 5,254 4,811 9.2
Taurus X 1 1,160 -99.9 1 2,039 -100.0
Explorer 4,038 3,073 31.4 8,285 6,760 22.6
Expedition 2,472 1,564 58.1 5,070 3,941 28.6
Ford Utilities 33,163 23,453 41.4 59,456 46,188 28.7
F-Series 32,895 23,614 39.3 60,525 48,851 23.9
Ranger 3,706 3,597 3.0 7,849 6,410 22.4
Econoline/Club Wagon 7,981 6,349 25.7 14,158 12,205 16.0
Transit Connect 1,338 0 NA 2,499 0 NA
Low Cab Forward 14 10 40.0 21 29 -27.6
Heavy Trucks 265 340 -22.1 515 786 -34.5
Ford Trucks 46,199 33,910 36.2 85,567 68,281 25.3
Ford Brand 123,507 84,422 46.3 223,395 163,744 36.4

Lincoln Sales

February % Year-To-Date %
2010 2009 Change 2010 2009 Change
MKZ 1,761 1,145 53.8 3,101 2,706 14.6
MKS 1,183 1,346 -12.1 2,463 2,881 -14.5
Town Car 1,097 1,084 1.2 1,874 1,594 17.6
MKX 1,452 1,669 -13.0 3,650 3,404 7.2
MKT 647 0 NA 1,362 0 NA
Navigator 541 365 48.2 1,267 1,027 23.4
Mark LT 0 24 -100.0 0 112 -100.0
Lincoln Brand 6,681 5,633 18.6 13,717 11,724 17.0

Mercury Sales

February % Year-To-Date %
2010 2009 Change 2010 2009 Change
Milan 2,675 1,340 99.6 4,556 3,018 51.0
Grand Marquis 2,371 1,433 65.5 3,907 2,158 81.0
Sable 9 1,271 -99.3 18 1,753 -99.0
Mariner 2,096 1,508 39.0 3,842 3,249 18.3
Mountaineer 305 437 -30.2 615 994 -38.1
Mercury Brand 7,456 5,989 24.5 12,938 11,172 15.8

Source: Ford Motor Company  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
11:00 AM

GM's sales are led by its Theta and Theta Premium-based crossovers. The Equinox, Terrain, and SRX were up a combined 198 percent.

February Combined Chevrolet, Buick, GMC and Cadillac Sales Up 32 Percent

o Combined Retail Sales for Chevrolet, Buick, GMC and Cadillac Increase 7 percent
o Fifth Consecutive Month of Year-over-Year Retail Sales Gains for GM’s Four Brands
o Combined Chevy Equinox, GMC Terrain, Cadillac SRX Retail Sales Up 198 Percent

DETROIT – Chevrolet, Buick, GMC and Cadillac dealers in the U.S. reported sales of 138,849, up a combined 32 percent compared to February 2009. These results were driven by the continued strong growth of new GM crossovers and passenger cars.

GM’s Chevrolet, Buick, GMC and Cadillac brands continue to build momentum in the marketplace, according to Susan Docherty, GM vice president, Sales, Service and Marketing. “Although we’ve been operating as a new company with four brands for just seven months, our February results demonstrate that our long-term plan is already paying dividends,” Docherty said.

Retail sales for GM’s four brands were up 7 percent for the month, driven by strong consumer demand for GM’s crossovers. February retail sales of GM’s newest crossovers – Chevrolet Equinox, GMC Terrain and Cadillac SRX – were up 198 percent compared to the vehicles they replaced. This was the seventh month in a row that retail sales of these vehicles were up more than 100 percent.

“We’ll earn every sale by delivering the value customers expect, in the vehicle they want,” said Docherty. “Our sales results for the Chevrolet Equinox, GMC Terrain and Cadillac SRX show these vehicles have what customers are looking for today – style, fuel efficiency, quality and the safety and security of OnStar.”

Month-end dealer inventory in the U.S. stood at 420,000, which is 30,000 higher compared to January 2010, and 361,000 lower than February 2009.

Other Key Facts:

* Chevrolet: total sales up 32 percent;  retail sales up 1 percent; Chevrolet Equinox retail sales increased 121 percent
* Buick: total sales up 47 percent; retail sales up 18 percent; Buick LaCrosse retail sales rose 100 percent
* GMC: total sales up 26 percent; retail sales up 25 percent; GMC Terrain retail sales were up 303 percent (compared to the Pontiac Torrent – the vehicle it replaced)
* Cadillac: total sales up 32 percent; retail sales up 13 percent; Cadillac SRX retail sales were up 490 percent

About General Motors:  General Motors, one of the world’s largest automakers, traces its roots back to 1908.  With its global headquarters in Detroit, GM employs 204,000 people in every major region of the world and does business in some 140 countries.  GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands:  Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling.  GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation.  More information on the new General Motors can be found at www.gm.com.

February (Calendar Year-to-Date) January - February
2010 2009 % Chg Volume %Chg per S/D 20102009 %Chg Volume
Selling Days (S/D)24 24

Buick Sales

Enclave 3,778 3,366 12.2 12.2 7,853 6,078 29.2
LaCrosse 4,045 1,536 163.3 163.3 8,291 3,025 174.1
Lucerne 1,298 1,289 0.7 0.7 3,038 4,048 -25.0
Rainier 0 0 ***.* ***.* 0 3 ***.*
Terraza 0 5 ***.* ***.* 0 11 ***.*
Buick Total 9,121 6,196 47.2 47.2 19,182 13,165 45.7

Cadillac Sales

CTS 2,690 3,259 -17.5 -17.5 5,255 6,677 -21.3
DTS 611 982 -37.8 -37.8 1,229 2,344 -47.6
Escalade 1,418 1,238 14.5 14.5 2,655 2,591 2.5
Escalade ESV 552 416 32.7 32.7 948 1,088 -12.9
Escalade EXT 102 166 -38.6 -38.6 223 501 -55.5
SRX 3,542 552 541.7 541.7 6,776 1,440 370.6
STS 332 357 -7.0 -7.0 565 770 -26.6
XLR 26 68 -61.8 -61.8 62 126 -50.8
Cadillac Total 9,273 7,038 31.8 31.8 17,713 15,537 14.0

Chevrolet Sales

Avalanche 1,029 820 25.5 25.5 2,401 2,301 4.3
Aveo 2,062 1,564 31.8 31.8 4,105 3,159 29.9
Camaro 6,482 0 ***.* ***.* 11,853 0 ***.*
Chevy C/T Series 0 2 ***.* ***.* 1 7 -85.7
Chevy W Series 30 48 -37.5 -37.5 67 143 -53.1
Cobalt 14,101 8,317 69.5 69.5 27,063 13,508 100.3
Colorado 1,247 1,685 -26.0 -26.0 3,186 5,096 -37.5
Corvette 624 1,027 -39.2 -39.2 1,478 1,869 -20.9
Equinox 8,061 3,462 132.8 132.8 17,574 8,865 98.2
Express 3,899 2,918 33.6 33.6 6,661 5,636 18.2
HHR 4,658 2,557 82.2 82.2 10,110 4,257 137.5
Impala 11,740 7,807 50.4 50.4 22,679 14,867 52.5
Kodiak 4/5 Series 155 385 -59.7 -59.7 293 731 -59.9
Kodiak 6/7/8 Series 17 95 -82.1 -82.1 36 191 -81.2
Malibu 15,150 11,516 31.6 31.6 31,589 20,828 51.7
Monte Carlo 0 3 ***.* ***.* 0 3 ***.*
Silverado-C/K Pickup 19,822 19,788 0.2 0.2 42,594 43,775 -2.7
Suburban (Chevy) 1,680 1,451 15.8 15.8 3,995 3,589 11.3
Tahoe 3,325 4,490 -25.9 -25.9 7,881 8,339 -5.5
TrailBlazer 22 1,040 -97.9 -97.9 88 3,501 -97.5
Traverse 5,882 6,417 -8.3 -8.3 11,606 11,632 -0.2
Uplander 13 163 -92.0 -92.0 33 444 -92.6
Chevrolet Total 99,999 75,555 32.4 32.4 205,293 152,741 34.4

GMC Sales

Acadia 6,478 4,758 36.1 36.1 11,938 7,991 49.4
Canyon 510 553 -7.8 -7.8 1,210 1,731 -30.1
Envoy 6 545 -98.9 -98.9 34 1,487 -97.7
GMC C/T Series 21 36 -41.7 -41.7 29 61 -52.5
GMC W Series 27 76 -64.5 -64.5 105 232 -54.7
Savana 720 787 -8.5 -8.5 1,222 2,007 -39.1
Sierra 6,296 6,400 -1.6 -1.6 13,567 14,420 -5.9
Terrain 3,789 2 ***.* ***.* 8,091 2 ***.*
Topkick 4/5 Series 125 208 -39.9 -39.9 315 426 -26.1
Topkick 6/7/8 Series 41 276 -85.1 -85.1 80 364 -78.0
Yukon 1,261 1,826 -30.9 -30.9 2,764 4,089 -32.4
Yukon XL 1,182 737 60.4 60.4 2,404 2,514 -4.4
GMC Total 20,456 16,204 26.2 26.2 41,759 35,324 18.2

Brand Total 138,849 104,993 32.2 32.2 283,947 216,767 31.0

HUMMER Total 296 1,053 -71.9 -71.9 561 2,275 -75.3
Pontiac Total 84 14,200 -99.4 -99.4 473 23,304 -98.0
Saab Total 97 712 -86.4 -86.4 608 1,667 -63.5
Saturn Total 2,625 6,338 -58.6 -58.6 3,187 12,510 -74.5

Other Brand Total 3,102 22,303 -86.1 -86.1 4,829 39,756 -87.9

GM Total 141,951 127,296 11.5 11.5 288,776 256,523 12.6


Source: General Motors  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
11:14 AM

Honda and premium brand Acura perform well in February, with the MDX and RDX netting sales increases. The Honda-branded light-truck group doesn't fare as well, with all models in the red compared to February 2009 (excluding the Odyssey minivan).

American Honda Reports February Sales

Honda Division up 12.2 percent; Acura Division up 16.7 percent

03/02/2010 - TORRANCE, Calif. -

American Honda Motor *** Inc., posted February sales of 80,671, an increase of 12.7 percent when compared to February 2009 results of 71,575, the company announced today. American Honda year-to-date sales of 148,150 represent an increase of 8.2 percent based on the daily selling rate*.

Honda Division posted February sales of 71,732, an increase of 12.2 percent versus February 2009. The Accord lineup resulted in the most sales of any Honda nameplate for the month with 22,456, an increase of 40.6 percent. Additional models with year-over-year sales increases included the Civic, up 5.0 percent to 16,471; and the Odyssey, up 11.4 percent to 7,452.

"A year ago the economy and our industry were at a low point marked with great uncertainty," said John Mendel, executive vice president of sales for American Honda. "While we remain cautious, we're happy to see customers actively seeking Honda products like the all-new Accord Crosstour."

Acura Division sales increased 16.7 percent to 8,939. The MDX led the division with sales of 3,266, an increase of 64.9 percent.

*The daily selling rate (DSR) is calculated with 24 days for February 2010 and 24 days for 2009. Year-to-date, the DSR is calculated with 48 days for 2010, versus 50 days for 2009. All percentages reflect DSR.

American Honda Vehicle Sales For February 2010

Month-to-Date Year-to-Date
February February DSR** February February DSR**
2010 2009 % Chg. 2010 2009 % Chg.
American Honda Total 80,671 71,575 12.7% 148,150 142,606 8.2%
  Total Car Sales 46,111 40,960 12.6% 87,749 81,492 12.2%
  Total Truck Sales 34,560 30,615 12.9% 60,401 61,114 3.0%
     Honda Total Car Sales 41,447 35,991 15.2% 79,183 71,592 15.2%
     Honda Total Truck Sales 30,285 27,925 8.5% 52,896 55,499 -0.7%
     Acura Total Car Sales 4,664 4,969 -6.1% 8,566 9,900 -9.9%
     Acura Total Truck Sales 4,275 2,690 58.9% 7,505 5,615 39.2%
Domestic Car Sales * 38,524 31,104 23.9% 73,916 61,666 24.9%
  Honda Division 36,114 28,614 26.2% 69,520 56,859 27.4%
  Acura Division 2,410 2,490 -3.2% 4,396 4,807 -4.7%
Domestic Truck Sales * 34,371 26,912 27.7% 59,673 53,001 17.3%
  Honda Division 30,096 24,222 24.3% 52,168 47,386 14.7%
  Acura Division 4,275 2,690 58.9% 7,505 5,615 39.2%
Import Car Sales 7,587 9,856 -23.0% 13,833 19,826 -27.3%
  Honda Division 5,333 7,377 -27.7% 9,663 14,733 -31.7%
  Acura Division 2,254 2,479 -9.1% 4,170 5,093 -14.7%
Import Truck Sales 189 3,703 -94.9% 728 8,113 -90.7%
  Honda Division 189 3,703 -94.9% 728 8,113 -90.7%

MODEL BREAKOUTS BY DIVISION
Honda Division Total 71,732 63,916 12.2% 132,079 127,091 8.3%
   Fit 2,925 4,247 -31.1% 5,622 8,992 -34.9%
  Accord * 22,456 15,976 40.6% 43,215 32,557 38.3%
    Memo:  Accord Hybrid 0 0 0 1
    Memo:  Accord Crosstour*** 2,432 0 4,169 0
  Civic * 16,471 15,687 5.0% 31,164 29,885 8.6%
    Memo:  Civic Hybrid 346 1,362 -74.6% 599 2,438 -74.4%
  S2000 10 80 -87.5% 25 156 -83.3%
  Insight 2,014 0 3,321 0
  FCX 0 0 0 0
  FCX Clarity 3 1 200.0% 5 2 160.4%
  Odyssey  * 7,452 6,692 11.4% 12,315 12,091 6.1%
  Pilot * 6,672 6,678 -0.1% 11,537 13,357 -10.0%
  CR-V * 11,828 12,370 -4.4% 21,500 25,513 -12.2%
  Element * 919 1,079 -14.8% 1,655 2,231 -22.7%
  Ridgeline 982 1,106 -11.2% 1,720 2,307 -22.3%

Acura Division Total 8,939 7,659 16.7% 16,071 15,515 7.9%
  RSX 0 0 0 0
  TL * 2,410 2,490 -3.2% 4,396 4,807 -4.7%
  TSX 2,123 2,293 -7.4% 3,929 4,699 -12.9%
  RL 131 186 -29.6% 241 394 -36.3%
  MDX * 3,266 1,981 64.9% 5,624 4,105 42.7%
  ZDX * 159 0 331 0
  RDX  * 850 709 19.9% 1,550 1,510 6.9%
Selling Days 24 24 48 50

  *  Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.
**  Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.

Month-to-Date Year-to-Date
February February DSR** February February DSR**
2010 2009 % Chg. 2010 2009 % Chg.

Hybrid 2,360 1,362 73.3% 3,920 2,439 67.4%

Source: American Honda  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
11:23 AM

Hyundai announces an 11-percent increase with sales buoyed by the small Tucson and larger Santa Fe.

HYUNDAI MOTOR AMERICA REPORTS FEBRUARY 2010 SALES

FOUNTAIN VALLEY, Calif., 03/02/2010

Hyundai Motor America today announced February sales of 34,004 units, up 11 percent versus February 2009 and the same amount over January of this year. This marks the fourteenth consecutive month of year-over-year retail market share gains for Hyundai and our best retail share performance since the government’s “Cash-for-Clunkers” program in August 2009.

“Even though February is the shortest month of the year, the list of highlights for Hyundai is long,” said Dave Zuchowski, Hyundai Motor America’s vice president of national sales.  “Our sales gains in February were driven by strong consumer response to new products like the Tucson, which was up 102 percent, and the all-new U.S.-built Sonata, which was just launched this month and has already driven a 58 percent sales increase. For the Hyundai brand as a whole, consumer retail sales were up 21 percent while incentive spending was down more than 30 percent. We’re excited about the momentum we’re carrying into March.”

Zuchowski explained that February was a strong month for both Hyundai and the industry especially taking into account the adverse weather conditions in much of the country.

“While all of our sales regions showed year-over-year retail increases, bad weather definitely limited car shopping in our Eastern and Central regions, which accounts for about half our overall volume,” he added. “In our Southern, South Central and Western regions, we saw retail sales increases of 39, 50 and 28 percent, respectively, which bodes well for a strong spring selling season for Hyundai and the entire industry.”

In addition to the early success of Sonata and Tucson, the freshened Santa Fe with a 52 percent increase, Genesis with a 39 percent increase, and Accent with a 22 percent rise, all registered significant growth over the same period one year ago.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

CARLINE FEB/2010 FEB/2009 CY/2010 CY/2009

ACCENT   5,308    4,334   11,055   7,894
SONATA   7,506    4,743   12,812   13,251
ELANTRA  7,966    8,978   15,656   12,285
TIBURON    0      629        0     1,019
SANTA FE 7,964    5,223   15,168   10,247
AZERA    204      322     473      616
TUCSON   2,741    1,358   4,957    2,332
ENTOURAGE  0      2,490      0     2,712
VERACRUZ 553      1,281   954      2,458
GENESIS  1,762    1,263   3,432    2,319
TOTAL    34,004   30,621  64,507   55,133

Source: Hyundai Motor America  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
11:29 AM

Good news from the other Korean automaker, as it has announced its best February sales month ever with a total of 24,052 vehicles sold.

KIA MOTORS AMERICA ANNOUNCES BEST FEBRUARY SALES EVER
All-New 2011 Sorento CUV is Kia’s Best-Selling Vehicle for the Second Consecutive Month

IRVINE, Calif., March 2, 2010 – Kia Motors America (KMA) today announced the brand’s best February sales ever of 24,052 units, a 9-percent increase over the same period last year and 2.3-percent over the previous February sales record of 23,512 set in 2007. February sales were led for the second consecutive month by the all-new 2011 Sorento CUV, which hit dealerships nationwide in early January and is the brand’s first U.S.-built vehicle1. Sorento posted sales of 8,207 units, an 11-percent increase over January.

“In addition to being our best-selling vehicle for the second month in a row, the all-new Sorento also is bringing new, more affluent customers into our showrooms and indicates the growing interest in the Kia brand,” said B.M. Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). “Having recently celebrated the grand opening of Kia’s first U.S.-based manufacturing plant in West Point, Georgia, Sorento’s strong performance validates the investments Kia has made in the U.S. market as more and more consumers are recognizing our commitment to quality, safety, design, value and technology.”

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at the company’s first U.S.-based manufacturing facilities in West Point, Georgia, builds on the momentum established in 2009 with the introduction of the Soul urban passenger vehicle and the Forte compact sedan and two-door Forte Koup.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

     MONTH OF FEBRUARY YEAR-TO-DATE
Model 2010 2009 2010 2009

Rio 1,949 1,072 4,347 2,728
Spectra 55 2,772 102 8,582
Forte 4,333 n/a 8,064 n/a
Optima 2,471 2,433 5,633 4,631
Amanti 38 1,360 66 1,543
Sportage 1,088 2,783 1,850 6,912
Sorento  159 3,598 632 7,219
MY'11 Sorento 8,207 n/a 15,605 n/a
Sedona 978 6,211 1,906 8,781
Rondo 465 1,339 821 2,996
Borrego 709 471 1,403 743
Soul 3,600 34 5,745 34

Total 24,052 22,073 46,174 44,169

Source: Kia Motors America  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
11:33 AM

In February, Mazda stayed positive thanks to its CX-7, CX-9, and Mazda3.

MAZDA REPORTS SALES INCREASE FOR FEBRUARY

IRVINE, Calif. – Mazda North American Operations (MNAO) today reported February 2010 sales of 17,054, an increase of 4.0 percent versus February 2009, and the fourth straight month of sales increases.  Year-to-date, Mazda sales are up 2.9 percent, and up 5.1 percent on a DSR (daily selling rate) basis (48 selling days in 2010 compared to 49 selling days through February in 2009).

Leading the charge was the all-new 2010 MAZDA3, winner of ALG’s Residual Value Award for highest retained value after three years in service, with sales of 8,215 units. MAZDA3 had its best February sales month since 2007.

In addition, the Mazda CX-7 and CX-9 boasted strong February sales. CX-7 reported sales of 1,796 units, up 14.1 percent and CX-9 accounted 2,014 units, up 22.0 percent compared to February 2009.

Rounding out the North American market, Mazda Canada Inc. (MCI) sold 4,929 units, up 6.0 percent compared to last February, while Mazda Motor de Mexico (MMdM) reported sales of 1,722 units, down 3.0 percent versus last year.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Month-To-Date Year-To-Date

February February % % MTD February February % % YTD
2010 2009 Change DSR 2010 2009 Change DSR

Mazda3 8,215 6,347 29.4% 29.4% 15,583 13,996 11.3% 13.7%
Mazda5 1,975 2,257 (12.5)% (12.5)% 3,602 3,597 0.1% 2.2%
Mazda6 2,427 3,513 (30.9)% (30.9)% 5,311 6,042 (12.1)% (10.3)%
MX-5 Miata 304 489 (37.8)% (37.8)% 660 908 (27.3)% (25.8)%
RX-8 77 155 (50.3)% (50.3)% 169 311 (45.7)% (44.5)%
CX-7 1,796 1,574 14.1% 14.1% 3,418 2,738 24.8% 27.4%
CX-9 2,014 1,651 22.0% 22.0% 3,525 3,384 4.2% 6.3%
Tribute 246 355 (30.7)% (30.7)% 476 752 (36.7)% (35.4)%
B-Series Truck -   60 (100.0)% (100.0)% 4 93 (95.7)% (95.6)%

Total Vehicles

CARS 12,998 12,761 1.9% 1.9% 25,325 24,854 1.9% 4.0%
TRUCKS 4,056 3,640 11.4% 11.4% 7,423 6,967 6.5% 8.8%

TOTAL 17,054 16,401 4.0% 4.0% 32,748 31,821 2.9% 5.1%


MEMO:

IMPORT CAR 10,571 9,248 14.3% 20,014 18,812 6.4%
IMPORT TRUCK 3,810 3,225 4,400 18.1% 6,943 6,122 13.4%
IMPORT TOTAL 14,381 12,473 15.3% 26,957 24,934 8.1%

DOMESTIC CAR 2,427 3,513 (30.9)% 5,311 6,042 (12.1)%
DOMESTIC TRUCK 246 415 (40.7)% 480 845 (43.2)%
DOMESTIC TOTALS 2,673 3,928 (32.0)% 5,791 6,887 (15.9)%
Selling Days 24 24 48 49

Source: Mazda North American Operations  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
11:46 AM

The Mercedes-Benz GLK-Class was up 10.8 percent versus February 2009, and the tri-star brand is currently up 20 percent on a year-to-date basis.

Daimler AG Reports a Total of 15,827 Vehicles Sold in the U.S. for February 2010

- Mercedes-Benz USA Records February Sales of 14,870 passenger cars and light truck vehicles - an improvement of 4.7 percent over February 2009
- Mercedes-Benz USA Records 515 Sales of Sprinter Vans
- smart USA Records 442 Sales in February 2010 - a nearly 60 percent improvement over January 2010

NEW YORK, March 2 /PRNewswire-FirstCall/ -- Daimler AG (stock exchange abbreviation DAI) today reported U.S. sales of 15,827 Mercedes-Benz and smart vehicles. All sales figures in this release are on an unadjusted basis unless otherwise noted.

Mercedes-Benz USA (MBUSA) today reported February sales of 15,385 vehicles, an 8.4% improvement over February 2009 and a 24 percent increase on a year-to-date basis. 14,870 passenger cars, light trucks and 515 Sprinter vans are included in this total.

A key contributor to the February performance was the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – leading the pack with sales of 4,245, up 6.4% over February 2009. The new 9th generation E-Class continued its strong momentum with sales of 4,043 - up 92.2% over February 2009.  MBUSA's versatile, compact SUV – the GLK – followed in volume with sales of 2,126, up 10.8% compared to February 2009.

On a year-to-date basis, the company sold 30,543 new vehicles, up 24% when compared to the same time last year.

smart USA recorded 442 sales in February 2010, a nearly 60 percent increase over January 2010. Since its introduction in the United States, there are nearly 40,000 smart fortwos traveling the roads throughout America. The smart fortwo offers the right balance of power, outstanding fuel efficiency, innovative safety features, environmental friendliness and excellent value. There are 77 smart centers located in 36 states.

Mercedes-Benz Cars Division in the U.S. Sales Summary Through January 2010
   
                            Month Sales        %        Sales CYTD        %
                          Curr Yr   Pr Yr   Change   Curr Yr   Pr Yr   Change
   
   Mercedes-Benz USA
    (passenger cars and
    light truck vehicles)  14,870  14,199     4.7%    29,592  24,632   20.1%
   smart USA                  442   1,415   -68.8%       720   3,191  -77.4%
   Mercedes-Benz Sprinter     515     951        
   Mercedes-Benz USA /
    smart USA combined     15,827  15,614     1.4%    31,263  27,823   12.4%

Further information on Daimler is available on the internet at www.media.daimler.com.

About Daimler

Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management.

The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As an automotive pioneer, Daimler continues to shape the future of mobility. The Group applies innovative and green technologies to produce safe and superior vehicles which fascinate and delight its customers. With the development of alternative drive systems, Daimler is the only vehicle producer investing in hybrid drive, electric motors and fuel-cell systems, with the goal of achieving emission-free mobility in the long term. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment.

Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities on five continents. Its current brand portfolio includes, in addition to the world's most valuable automotive brand, Mercedes-Benz, the brands smart, Maybach, Freightliner, Western Star, Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges of Frankfurt, New York and Stuttgart (stock exchange symbol DAI). In 2009, the Group sold 1.6 million vehicles and employed a workforce of more than 256,000 people; revenue totaled euro 78.9 billion and EBIT amounted minus euro 1.5 billion.

SOURCE Daimler Corporate Communications  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
11:59 AM

Mitsubishi posts an ever-so-slight 1-percent decrease from January sales with a total of 4019 vehicles sold.

Mitsubishi Motors Reports February Sales

Tue, Mar 02, 2010 - CYPRESS, Calif. -

Mitsubishi Motors North America (MMNA) today announced February 2010 sales of 4,019, a slight decrease (1 percent) from January sales.

"The gain in sales for many of our models validates the tactics and programs we have implemented, said Shinichi Kurihara, president and CEO of Mitsubishi Motors North America. "While February's severe weather affected showroom traffic in some of our key sales regions, we feel we have maintained a positive momentum."

Sales for the past three months (December through February) increased more than 9 percent compared to the previous three month period (September through November).

"We intend to build upon this success to enjoy an improved sales increase next month," Kurihara added.

February highlights included:

* This was the largest single month for Lancer Sportback sales since last October 2009.
* This was the second best month for Lancer sales since August 2009.
* Outlander sales exceeded January by 18%
* Eclipse almost doubled the unit volume from January
* Galant sales improved by 42% over February 2009
* Endeavor sales were up 162% compared to February 2009

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 420 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

Source: Mitsubishi Motors North America, Inc.  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
12:07 PM

Nissan/Infiniti are looking strong out of February and light-trucks are selling well. Year-to-date, the departing Armada full-size SUV is up 99.3 percent, while the Frontier and Titan have posted 39.3- and 8.3-percent improvements.

NISSAN NORTH AMERICA ANNOUNCES FEBRUARY SALES

Nissan North America, Inc. (NNA) today reported February 2010 sales of 70,189 units versus 54,249 units a year earlier, an increase of 29.4 percent, compared with February 2009. Nissan Division sales rose 31.9 percent for the month, while sales of Infiniti vehicles were 10.7 percent higher than a year before.

“Both the Nissan and Infiniti divisions experienced strong sales in February, with combined sales up 29.4 percent from last year,” said Brian Carolin, senior vice president, Sales and Marketing, NNA. “The gains were posted across our car and truck lineups.”

NNA INFORMATION

* Combined Nissan and Infiniti sales of 70,189 units were 29.4 percent higher than February sales a year before of 54,249 units.
* To ensure consistency in global sales reporting, NNA calculates monthly variances on a straight-percentage basis, unadjusted for the number of selling days. February had 24 selling days, as did February a year before.

NISSAN HIGHLIGHTS

* Nissan vehicles posted sales of 63,148 units in February compared with 47,890 units sold in February the previous year, a 31.9 percent increase.
* Sales of the Versa subcompact were up 130.1 percent over February a year ago, with sales of 11,609 units marking a record February.
* The Rogue compact crossover also saw record sales in February, with 6,143 units, up 11.4 percent over the prior year.
* Other vehicles experiencing strong year-over-year sales gains were Maxima (89.5 percent), Frontier (56.5 percent), and Armada (101.2 percent).

INFINITI HIGHLIGHTS

* Infiniti sales for February 2010 were 7,041 units, up 10.7 percent from the 6,359 units sold in the same month a year earlier.
* Sales of the G Sedan were up 25.2 percent to 2,686 units, and sales of the G Coupe rose 41.1 percent over last February, with 1,270 units.
* The QX56 full-size luxury SUV was up 219.4 percent in February with sales of 808 units.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com.

NISSAN DIVISION

                February February Monthly CYTD CYTD CYTD
                  2010      2009   % chg  2010 2009 % chg

Nissan Division Total 63,148 47,890 31.9 119,009 94,659 25.7

Versa 11,609 5,045 130.1 17,523 10,047 74.4
Sentra 7,769 5,762 34.8 15,283 11,093 37.8
Cube 2,814 n/a n/a 4,975 n/a n/a
Altima 16,198 16,002 1.2 34,834 30,137 15.6
Maxima 5,301 2,798 89.5 9,317 5,444 71.1
350/370Z 699 1,452 -51.9 1,372 2,732 -49.8
GT-R 71 169 -58.0 138 263 -47.5

Total Car 44,461 31,228 42.4 83,442 59,716 39.7

Frontier 2,532 1,617 56.6 4,487 3,220 39.3
Titan 1,721 1,508 14.1 3,213 2,966 8.3
Xterra 1,490 1,105 34.8 2,724 2,409 13.1
Pathfinder 1,491 1,498 -0.5 3,068 3,045 0.8
Armada 1,211 602 101.2 2,629 1,319 99.3
Rogue 6,143 5,515 11.4 11,626 11,317 2.7
Murano 4,056 4,126 -1.7 7,704 9,330 -17.4
Quest 43 691 -93.8 116 1,337 -91.3

Total Truck 18,687 16,662 12.2 35,567 34,943 1.8

North American produced 49,365 36,628 34.8 93,194 71,017 31.2
Car 40,877 29,607 38.1 76,957 56,721 35.7
Truck 8,488 7,021 20.9 16,237 14,296 13.6
Import 13,783 11,262 22.4 25,815 23,642 9.2
Car 3,584 1,621 121.1 6,485 2,995 116.5
Truck 10,199 9,641 5.8 19,330 20,647 -6.4

INFINITI DIVISION

                       February February Monthly CYTD CYTD CYTD
                          2010    2009    % chg  2010 2009 % chg

Infiniti Division Total 7,041 6,359 10.7 13,752 13,474 2.1

G Sedan 2,686 2,145 25.2 5,366 4,754 12.9
G Coupe 1,270 900 41.1 2,353 1,800 30.7
M 817 1,107 -26.2 1,689 2,283 -26.0
QX56 808 253 219.4 1,472 490 200.4
EX 575 880 -34.7 1,141 1,656 -31.1
FX 885 1,074 -17.6 1,731 2,491 -30.5

Total Car 4,773 4,152 15.0 9,408 8,837 6.5

Total Truck 2,268 2,207 2.8 4,344 4,637 -6.3


NISSAN & INFINITI

               February February Monthly CYTD CYTD CYTD
                 2010     2009    % chg  2010 2009 % chg

TOTAL VEHICLE 70,189 54,249 29.4 132,761 108,133 22.8
Total Car 49,234 35,380 39.2 92,850 68,553 35.4
Total Truck 20,955 18,869 11.1 39,911 39,580 0.8

Selling days 24 24 48 50
* all numbers include Hawaii.

Source: Nissan North America  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
12:13 PM

Porsche Cayenne sales were up in February, but still down 14.5 percent year-to-date compared to 2009.

Porsche Reports February Sales

Sales Up Slightly From Last Year

ATLANTA, March 2, 2010 -- Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera Gran Turismos in the United States, today announced February sales in the U.S. of 1,531, up slightly from the same period last year when it sold 1,518. This marks the sixth time in the last seven months that PCNA has recorded year-over-year sales growth.

February’s slight increase in sales comes despite the severe winter weather that hit the Northeast, which is one of Porsche’s top sales markets.

So far in 2010, Porsche has sold 3,317 new cars compared to last year when it sold 3,176, an increase of 4 percent.

For the month, Porsche’s Approved Certified Pre-Owned vehicle sales were 530, compared to 500 for the same month last year.

February 10 Sales Us

Source: Porsche Cars North America, Inc.  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 03/03/10
12:16 PM

Subaru continues its positive sales momentum with a 38-percent sales increase for February, good for a 33-percent increase on the year-to-date basis.

Subaru of America, Inc. Surpasses Previous February Sales Record

- Subaru Forester, Legacy and Outback Achieve Record-Breaking February Sales -

CHERRY HILL, N.J., March 2 /PRNewswire/ -- Subaru of America, Inc. today announced a 38-percent sales increase for February 2010, resulting in a February sales record. The company sold 18,098 units in February 2010 versus 13,089 units sold in February 2009. Year-to-date sales increased 33-percent with 33,710 units sold versus 25,282 units sold over the same period last year.

The Subaru Outback once again more than doubled its sales from the previous month, resulting in a 159-percent sales increase. The Outback had sales of 6,189 units in February 2010 versus 2,389 units in February 2009.  Year-to-date, the Outback also more than doubled its sales with a 138-percent increase with 11,657 units sold versus 4,904 units sold over the same period last year.

Sales for both the Subaru Legacy and Forester broke February sales records as well. The Subaru Legacy had a 95-percent sales increase in February 2010 with 2,615 units sold versus 1,341 units sold in February 2009. Year-to-date, the Legacy doubled its sales with a 102-percent increase with 5,063 units sold versus 2,506 units sold over the same period last year.

The record-breaking Forester continues selling well with a 6-percent sales increase in February 2010, with 6,315 units sold versus 5,978 units sold in February 2009.

"Subaru vehicles continue to be recognized by the press and public alike for their reliability, value and safety ratings," said Tim Colbeck, senior vice president of sales for Subaru of America. "Our continued record sales are really a result of focusing on our core strengths, producing durable, safe and fun-to-drive vehicles."
   
            Feb-10  Feb-09   % chg   Feb.-10 YTD  Feb.-09 YTD  % chg.
   Legacy    2,615   1,341     95%       5,063       2,506      102%
   Outback   6,189   2,389    159%      11,657       4,904      138%
   Impreza   2,804   2,940     -5%       5,301       5,877      -10%
   Forester  6,315   5,978      6%      11,258      11,140        1%
   Tribeca     175     441    -60%         431         855      -50%
   Total    18,098  13,089     38%      33,710      25,282       33%

"Subaru of America continues to outperform the market on the strength of our strong product line-up and committed dealer body," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our sales are a tribute to the quality and value that our products represent in the market."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States.  Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards.  All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

Source: Subaru of America, Inc.  

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