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Does Mitsubishi need another SUV/Crossover?

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Does Mitsubishi need another SUV/Crossover?

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 11/19/09
12:01 PM

Mitsubishi Motors Corporation announces all-new Compact Crossover

October 29, 2009 --CYPRESS, Calif. --
Mitsubishi Motors Corporation (MMC) announces today the forthcoming introduction of its all-new on-road Compact Crossover, to be retailed first in Japan from February 2010 onwards.

Derived from the much-acclaimed 2007 Concept-cX show car, it is the latest development of MMC's mid-size global platform ("Project Global').

This most important product will further support Mitsubishi Motors' strategic shift from being an SUV-focused nameplate to a manufacturer of environment-friendly passenger cars & crossovers*, with a presence in the "authentic off-roader" segment** - itself pre-empting structural changes in market demand.

As such - and after i-MiEV - this on-road Compact Crossover will be the Corporation's next game changer towards lower impact vehicles, in their format and/or in the innovative MMC proprietary technologies they will feature.

The European premiere is scheduled for the 2010 Geneva Motor Show.

Source: Mitsubishi  

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