Chrysler's Market Research on Ram Heavy Duty Buyers

Remember, it's just Ram now, not the Dodge Ram. I found these interesting facts over at PickupTrucks.com, where Ram marketing boss Mark Heber spills the specs on a typical Ram Heavy Duty buyer:

:
 
* Average height: 5-foot-11
* Average weight: 203-pounds
* They’re big breakfast eaters. Not Starbucks, but eggs, pancakes and sausage and, particularly, bacon. They eat lots of bacon.
* 2/3 own dogs. Of those, 50% own two or more
* 50% own a trailer
* 80% wear jeans on a daily basis
* They’re big radio listeners
* 97% of buyers who use their truck for work also use it for play

Heber calls buyers who use their trucks for both vocational and recreational activities “super users.” These Ram owners also have two trailers, one for work and another for play.

With such diverse and demanding customer needs, though, Heber is clear about one thing that Ram HD buyers don’t do.

“Ram Heavy Duty buyers don’t watch ‘Sex in the City’.”



Based on this info, I don't think I'm qualified to buy a Ram HD  

http://news.pickuptrucks.com/2009/10/chrysler-ram-heavy-duty-buyers-arent-sheep.html  

Well, I'm about there in the size & weight category!    I like bacon, too. Seems like the profile is that of a regular workin' Joe.  

I'm there with everything but the jeans every day. Slacks, button up, and a tie.
I also own a Ram 2500