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Times' Mahindra article

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Times' Mahindra article

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 06/23/09
01:11 PM,8599,1906517,00.html

Icon Quote:
...By the end of the year, Mumbai-based conglomerate Mahindra & Mahindra — best known outside India for manufacturing tractors — plans to launch two-door and four-door compact pickups that would compete with established brands such as the Toyota Tacoma, the best-selling compact truck in the U.S., and the Ford Ranger. Powered by clean-burning diesel engines and tailored for U.S. buyers, prices for the as-yet-unnamed pickups will range from $20,000 to $30,000, says Pawan Goenka, president of Mahindra & Mahindra's automotive business. The company also plans to launch two SUVs, called the Scorpio and the Bolero, in the U.S. next year....


Edward A. Sanchez Edward A. Sanchez
Moderator | Posts: 577 | Joined: 06/06
Posted: 06/23/09
03:36 PM

So what is it...$14k or $20-30k? I've heard both. Personally, I think $30k is a little ambitious for an otherwise unknown carmaker from a third-world country. They have a good reputation with tractors, but pickups is a whole other matter. It will be interesting to see how they do the first year or so out.  

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