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Posted: 06/02/09
12:19 PM
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Kia Motors America Announces May Sales
All-New Soul Records Third Month of Strong Sales
IRVINE, Calif., June 2 /PRNewswire/ -- Kia Motors America (KMA) today announced May sales of 26,060 units and year-to-date sales of 120,559 total units. KMA posted its third consecutive month of increased sales, up 1.8 percent from April. The critically acclaimed Soul, Kia's all-new and uniquely styled urban passenger vehicle, recorded healthy sales of 3,855 units in May, up 19.4 percent from April and totaling 8,363 units since its arrival in February.
KMA's vehicle lineup is undergoing an aggressive, design-led evolution aimed at attracting new customers to the brand and growing market share. The upcoming introductions of the all-new Forte sedan and Forte Koup, Kia's first coupe design, will further complement KMA's comprehensive and value-laden vehicle offerings.
"Soul continues to exceed our initial sales expectations and has attracted new customers to our showrooms," said Michael Sprague, vice president of marketing, KMA. "As we head into summer, our vehicle line will turn more heads with the stylish additions of the Forte compact sedan and Forte Koup, arriving in dealerships soon."
MONTH OF MAY YEAR-TO-DATE
Model 2009 2008 2009 2008
Rio 1,680 4,474 9,274 17,624
Spectra 7,896 9,407 30,066 35,826
Optima 2,322 8,197 11,058 21,943
Amanti 224 182 3,202 973
Sportage 4,409 3,505 15,867 17,251
Sorento 1,701 1,695 14,547 9,307
Sedona 1,937 2,021 17,632 12,601
Rondo 1,530 1,566 8,371 13,802
Borrego 496 n/a 2,169 n/a
Soul 3,855 n/a 8,363 n/a
Forte 10 n/a 10 n/a
Total 26,060 31,047 120,559 129,327
Source: Kia Motors America
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