Press release:

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All-New Kia Borrego Latest Entry in Midsize SUV Segment

Luxury, comfort and convenience at a value that bests the competition

CLE ELUM, Wash., July 15 /PRNewswire/ -- Kia Motors America (KMA) continues to broaden its product line-up with the arrival of the all-new seven-passenger Borrego midsize SUV. Proving you don't have to sacrifice sophistication, convenience, quality or size for impressive value, Borrego enters the North American market offering unmatched power capabilities and luxury at an unbeatable price.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080715/NYTU122 )

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/kia/33996/

"Kia is proud to deliver a stylish and amenity-filled SUV to consumers who are passionate about what they drive," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "We strive to make quality vehicles at affordable prices and the Borrego offers distinctive styling while meeting the needs of families and those who want to infuse lifestyle into their driving experience."

Representing what a midsize SUV is capable of offering, Borrego is poised to become a powerful contender in its segment. While some competitor vehicles require premium unleaded gasoline, Borrego runs on regular unleaded and achieves class-leading(1) fuel economy of 15/22 city/highway for its V8 with two-wheel drive, and a respectable 15/20 city/highway for the four-wheel drive.

In addition to offering impressive fuel economy for a vehicle of its size, Borrego also houses Kia's most powerful engines to date, coming standard with a 3.8-liter V6 that generates 276 horsepower as well as offering the manufacturer's first-ever DOHC 4.6-liter V8 engine, with a best-in-class 337 horsepower. When mated to the V8, Borrego also is able to accomplish class-leading towing of 7,500 pounds -- perfect for family vacations or weekends in the mountains.

To keep all seven passengers entertained and comfortable during long road trips, Borrego's cavernous cabin comes standard with air conditioning, an AM/FM/CD/MP3 six-speaker audio system with USB and auxiliary input jack and is the first Kia vehicle to offer SIRIUS Satellite Radio with three months of complimentary service also as standard equipment(2). Measuring in at 156.8 cubic-feet, Kia's midsize SUV is able to provide physical comfort as well, offering more interior room than the Ford Explorer, Nissan Pathfinder, Toyota 4Runner, Jeep Grand Cherokee and the all-new Honda Pilot.

"Borrego is an exceptional choice for families or professionals with places to go and cargo to carry because of its appealing exterior, spacious interior volume and multitude of standard convenience features," said Tom Loveless, vice president of sales for KMA. "When combined with the luxury, refinement and safety components that all Kia vehicles offer, Borrego is set to be extremely competitive in the midsize SUV segment."

Like all Kia models, Borrego is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty; a five-year or 60,000-mile limited basic warranty; and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.

 

Its good looking, but poor fuel economy and bad timing throw it back tremendously.
Which sucks.  

Overpriced, heavy, thirsty. There are better choices made in America.  

Actually, all things considered, the fuel economy isn't bad. My main gripe with it is the styling is as dull as dirt. But when Kia offers the turbodiesel option, that will pique my interest in it considerably.