Chrysler vehicles now at Six Flags

:


Chrysler LLC Partners With Six Flags, Providing Park-Goers Firsthand Experience With Chrysler, Jeep® and Dodge Brand Vehicles


   * Chrysler, Jeep® and Dodge vehicles named the Official Vehicles of Six Flags Theme Parks
   * Partnership reaches 10 theme parks and 25 million consumers in 2008 plus more parks in 2009
   * Multi-faceted sponsorship includes interactive vehicle displays, special park events and sweepstakes, attraction sponsorship, ride-and-drives, in-park marketing, dealer and employee admission discounts.


Auburn Hills, Mich., Jun 11, 2008  -  Chrysler LLC has entered into a new partnership with Six Flags, Inc. (NYSE: SIX), the world's largest regional theme park company, to give millions of consumers a firsthand experience with Chrysler, Jeep® and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flags theme parks across the country during the 2008 summer with more parks added in 2009. Additionally, Chrysler, Jeep and Dodge vehicles will become the Official Vehicles of Six Flags Theme Parks.

"We are bringing our Chrysler, Jeep and Dodge vehicles directly to consumers," said Deborah Meyer, Chrysler LLC Vice President and Chief Marketing Officer. "With approximately 25 million people visiting Six Flags Theme Parks each year, this is a great opportunity to showcase our products and to strategically engage consumers in a fun and interactive way."

These activities, which will vary by park, include interactive vehicle displays, special park events and sweepstakes, attraction sponsorship, ride-and-drives, in-park marketing, and dealer and employee ticket discounts.

"This agreement combines the ultimate neighborhood park with the ultimate neighborhood auto," said Mark Shapiro, Six Flags President and CEO. "The breadth of the Six Flags reach and our ability to fully immerse and integrate consumer brands into the park experience is quickly proving to be the ideal out-of-home solution for marketers."

The Chrysler and Jeep brands will be the featured sponsors at five parks; Dodge, the featured brand at five additional parks. The 10 participating Six Flags parks are:

   * Six Flags Great Adventure; Jackson, N.J. - Chrysler/Jeep
   * Six Flags Magic Mountain; Valencia, Calif. - Dodge
   * Six Flags Great America;Gurnee, Ill. - Chrysler/Jeep
   * Six Flags Over Texas; Arlington, Texas - Dodge
   * Six Flags Over Georgia; Austell, Ga. - Dodge
   * Six Flags Fiesta Texas; San Antonio, Texas - Dodge
   * Six Flags New England; Agawam, Mass. - Chrysler/Jeep
   * Six Flags America; Largo, Md. - Chrysler/Jeep
   * Six Flags St. Louis; St.Louis, Mo. - Dodge
   * Six Flags Kentucky Kingdom; Louisville, Ky. - Chrysler/Jeep

Chrysler, Jeep or Dodge vehicles will be prominently displayed at each park. In addition, Six Flags Media Networks, an all-inclusive media platform encompassing television, radio, billboards, experiential marketing, on-line and signage will promote the partnership and Chrysler, Jeep and Dodge vehicles with a combination of specially-produced content and existing product advertisements.

Special events and promotions will take place at various parks throughout the summer including on-site driving experiences and sweepstakes. All 10 parks will participate in a July 4th celebration featuring fireworks sponsored by the all-new 2009 Dodge Journey, the brand's first crossover vehicle. Additionally, the Best of Texas festival in September at Six Flags Over Texas will showcase the all-new 2009 Dodge Ram and a special Military Appreciation Month promotion in the fall will include a vehicle giveaway at all participating parks.

Chrysler, Jeep and Dodge owners will be offered special discounts to Six Flags parks via newsletters, billing statements and e-Directs. Dealers and Chrysler LLC employees will also receive park admission discounts.

Six Flags will utilize its company newsletter and other internal communications tools to offer its approximately 32,000 seasonal and full-time employees Chrysler LLC's Friends and Family discount on the purchase of most new Chrysler, Jeep or Dodge vehicles.



Source:  Chrysler / Six Flags Relationship