Kumho's Lavender-Scented Tires, you've got to be joking

I can understand the tires with the color stripes or the tires that burn rubber with colored smoke for shows and events, but why the hell would you want scented tires?

Rubber should smell like rubber!


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The Ecsta DX Aroma is Kumho's Grand Touring All-Season tire designed for trend-setting, fashion-conscious drivers who enjoy products that will set their luxury coupes and sedans apart from everyone else's. In addition to delivering an alluring aroma that replaces a tire's normal "rubber" smell with the subtle scent of fresh lavender, the Ecsta DX Aroma is designed to deliver a comfortable ride and low noise, while blending good wear with dry, wet and year-round traction, even in light snow.

Using a special mixing technology to blend the synthetic oils that provide the fragrant scent into the rubber compound, these heat-resistant oils are said to enhance the bonding of rubber chains and maximize the viscoelasticity of the rubber compound, which helps reduce braking distances on wet or dry roads. The Ecsta DX Aroma compound also features silica to improve all-weather performance and wet traction.



Source: gizmodo.com