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LAND ROVER HIGHLIGHTS ENVIRONMENTAL PROGRESS
Gaydon, Warwickshire 17 January 2008 – Land Rover is today launching its Our Planet communications campaign which sets out the progress the company has made in improving its environmental performance and a commitment to maintain the momentum with technical innovation and the world's biggest CO2 offset programme. In addition, Our Planet will highlight Land Rover's global conservation and humanitarian projects. Full details can be found at www.landrover.co.uk/ourplanet.
The Our Planet campaign comes as Land Rover celebrates its 60th anniversary, a time to look back over its heritage, celebrate the present (with the limited edition SVX Defender) and embrace the challenges of the future with the LRX Concept car being shown at the Detroit Motor Show this week. This has the potential to reduce CO2 emissions below 120 g/km thanks to an efficient footprint, lightweight material and hybrid technology.
Land Rover takes its responsibility to the environment seriously. Emissions have been cut with new models and, together with Jaguar, it's spending £700m on technology specifically aimed at reducing CO2.
Technology is just one aspect of Land Rover's integrated approach to reducing its impact on the planet and conserving habitats and wildlife. Land Rover's carbon dioxide offset programme, for example, is the biggest consumer offset initiative in the world and covers all manufacturing emissions and customer use in the UK, with a number of other markets to follow suit soon.
Land Rover is proud of its association with conservation and exploration bodies like the Born Free Foundation, the Royal Geographical Society, the China Exploration and Research Society, Biosphere Expeditions and EarthWatch. In addition, our partnership with the International Federation of Red Cross and Red Crescent Societies with the Land Rover G4 Challenge will raise over £1m over the next two challenges.
The Our Planet campaign will enable Land Rover to demonstrate its commitment to reducing its impact on the environment and improving the living conditions for the peoples and wildlife of Our Planet.
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