J.D. Power and Associates 2007 Customer reported that the Toyota brand is out selling other makers with new buyers for the second year in a raw.

"Toyota's high customer retention rate is particularly notable, considering that new-vehicle sales have declined in the past year," said Neal Oddes, director of product research and analysis at J.D. Power and Associates. "Toyota maintains its high retention rates by providing high-quality vehicles and service to its existing customers, which in turn generates favorable word-of-mouth recommendations that attract new customers."

top 5
2007 Make Retention Rates
 Toyota              64.6%
 Lexus               63.0%
 Honda               62.8%
 BMW                 58.0%
 Chevrolet           56.8%
 Mercedes-Benz       56.6%

GM was 13 on the list with 45.7%
Jeep was 17 on the list with 41.8%
and Dodge was 21 on the list with 40.1%