LIGHT-TRUCK OWNERS BUYING MORE ACCESSORY/APPEARANCE THAN PERFORMANCE PRODUCTS
SEMA eNews, Vol. 10, No. 39 - Sep 27, 2007

In the past decade, light truck owners have increased their purchases of accessory/appearance products, at the expense of performance and suspension/handling products, according to SEMA research. Sales of accessory/appearance products rose 9.1% between 1996-2006 to 62.6% of market segment share.

Performance products, meanwhile, dropped five percent over the decade to 10.1% in 2006, while suspension and handling products dipped six percent to 27.3% last year.

Source: SEMA  

It's the looks that people notice first that's why most owners take time to make their autos more stylish and appealing.  But I think, changes in suspension lift can also beef up the look of your rig.