Truckers put Toyota's All-New Tundra to the Test With Tundra Prove It! At the Nebraska State Fair

Toyota Partners with the Nebraska Lottery to Give Away Fourth Tundra during the Nebraska State Fair


WHAT:  Toyota is inviting consumers to be among the first to test-drive
         the all-new 2007 Toyota Tundra in a unique way.  Tundra Prove It!
         offers a hands-on ride-and-drive program via an off-road course
         with obstacles to showcase the features of the Tundra.  Tundra
         Prove It! is free to all attendees and features the following:

 -- A "Braking Zone" to demonstrate one of the best braking systems in its
    class, with and without load
 -- "Monster Mountain" where consumers will have the opportunity to test
    Tundra's Hill-start and Downhill Assist Controls
 -- "Frame Twister" where guests are able to test Tundra's new frame that
    is optimized for vigorous work duty, impact safety and ride quality
 -- A demonstration of the Tundra's automatic limited slip differential


Also at the fair, Toyota has partnered with the Nebraska Lottery to give away a Toyota Tundra truck in the Roads to Riches second chance contest being held on September 2nd at 1:30 p.m. The contest is the culminating point of the Truck$ & Buck$ game held by the lottery over the past three months during which time multiple Tundra Trucks have been given away.

 WHEN:  Friday, August 24 - Monday, September 3, 2007, Noon - 8 p.m.
         daily.

 WHERE:  Nebraska State Fairgrounds
         Lincoln, Neb.