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Toyota's 'Highway to the Future: Mobile Hybrid Experience' Puts You Behind the Wheel
Hybrid and Interactive Exhibits at the Illinois State Fair Gives Attendees
Hands-On Hybrid Experience
WHAT: Toyota is bringing a nationwide tour called "Highway to the
Future: Mobile Hybrid Experience" to the Illinois State Fair
on August 16-19th, 2007.
The hands-on "Highway to the Future: Mobile Hybrid
Experience" is designed to provide attendees with the
opportunity experience Toyota's Hybrid Synergy Drive system,
which is found in the Prius, Camry hybrid and Highlander
hybrid vehicles, for themselves.
WHAT ELSE: There are four distinct interactive learning areas within the
exhibit. "Alternative Fuels: Fueling the Future," identifies
the differences in the various types of alternative fuels and
how they are produced. "Environment and Resources: Small
Steps, Big Difference" shows attendees what they can do to
make a difference to the environment. The Prius Driving
Experience simulates the current Hybrid Synergy Drive
technology which allows visitors to interact with the system
while on-screen instructions offer driving tips. The "Hybrid
Technology: Not All Hybrids are Created Equal" exhibit gives
visitors a better understanding of the various hybrid
technology options on the market and how hybrids benefit the
consumer and environment.
WHEN: August 16-19th, 2007. Exhibit hours are from 11:00 a.m. --
8:00 p.m. daily.
WHERE: Illinois State Fairgrounds, Springfield, Ill. Exhibit is
located in "Happy Hollow" area of the park, off of 8th
Street.
VISUALS: * Prius Driving Simulator
* Interactive exhibits related to alternative fuels, hybrid
technology and everyday eco-friendly activities
* Spokesperson onsite available for interview opportunities
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