Toyota's 'Highway to the Future: Mobile Hybrid Experience' Puts You Behind the Wheel

Hybrid and Interactive Exhibits at the Missouri State Fair Gives Attendees
                       Hands-On Hybrid Experience

 WHAT: Toyota is bringing a nationwide tour called "Highway to the Future:
 Mobile Hybrid Experience" to the Missouri State Fair on August 17-19,
 2007.

 The hands-on "Highway to the Future: Mobile Hybrid Experience" is
 designed to provide attendees with the opportunity to experience Toyota's

 Hybrid Synergy Drive system, which is found in the Prius, Camry hybrid and

 Highlander hybrid vehicles, for themselves.

 WHAT ELSE: There are four distinct interactive learning areas within the
 exhibit.  "Alternative Fuels: Fueling the Future," identifies the
 differences in the various types of alternative fuels and how they are
 produced. "Environment and Resources: Small Steps, Big Difference" shows
 attendees what they can do to make a difference to the environment. The
 Prius Driving Experience simulates the current Hybrid Synergy Drive
 technology which allows visitors to interact with the system while on-
 screen instructions offer driving tips. The "Hybrid Technology: Not All
 Hybrids are Created Equal" exhibit gives visitors a better understanding
 of the various hybrid technology options on the market and how hybrids
 benefit the consumer and environment.

 WHEN: August 17-19, 2007.  Exhibit hours are from 9 a.m. - 9 p.m. on
 August 17-18 and from 9 a.m. - 6 p.m. on August 19.

 WHERE: Missouri State Fairgrounds, Sedalia, Mo.

 VISUALS: -- Prius Driving Simulator
          -- Interactive exhibits related to alternative fuels, hybrid
             technology and everyday eco-friendly activities
          -- Spokesperson onsite available for interview opportunities