Pep Boys Announces Title Sponsorship of October 28 Pep Boys Auto 500 NASCAR NEXTEL Cup Series race at Atlanta Motor Speedway
August 08, 2007 02:23 PM Pacific Daylight Time

PHILADELPHIA--(BUSINESS WIRE)--The Pep Boys – Manny, Moe & Jack (NYSE:PBY), the nation’s leading automotive aftermarket retail and service chain, announced today that it will be the title sponsor for Atlanta Motor Speedway’s (AMS) 500-mile NASCAR NEXTEL Cup Series race on Sunday, October 28.

The event will be officially known as the Pep Boys Auto 500. As the headline event for the October 26-28 race weekend, the Pep Boys Auto 500 will feature NASCAR’s top stars in the chase for the NASCAR NEXTEL Cup.

“Pep Boys and our 19,000 retail, service, distribution and store support center associates are thrilled to partner with Atlanta Motor Speedway to present the Pep Boys Auto 500,” said Pep Boys President and CEO Jeff Rachor. “Expanding Pep Boys’ long-standing brand into the exciting sports marketing arena is a perfect fit for our Company, as Pep Boys customers are passionate automotive enthusiasts and NASCAR fans. We look forward to providing all racing fans with a fantastic Pep Boys Auto 500 this fall.”

“We’re proud to have Pep Boys join our family of great sponsor partners,” said AMS President and General Manager Ed Clark. “They have a great heritage and brand. We will work hand-in-hand to deliver a great event weekend to fans attending the Pep Boys Auto 500.”

Tickets for all October events at Atlanta Motor Speedway, including the October 28 Pep Boys Auto 500, are still available and can be obtained online at www.atlantamotorspeedway.com, www.ticketmaster.com or by calling 1-877-9-AMS-TIX (877-926-7849).