AUDI TO LAUNCH THE CLEANEST DIESEL IN THE WORLD

INGOLSTADT, Germany - From mid-2008 Audi will be putting the cleanest diesel technology in the world into series production. The new TDI engines with their ultra-low emission system combine the spontaneous performance and superior pulling power of today’s TDI power units with outstanding fuel consumption figures and incomparably low emissions. Indeed, they will already undercut the most stringent emissions limits that are to be applied in the future in Europe as soon as production starts. Just as the entire Audi range complied with the Euro 4 standard and the forthcoming Euro 5 emissions limits years in advance, the Ingolstadt brand is once again set to assume its role as the pioneer of groundbreaking technology.

For Audi, the trendsetting TDI engine is a core element of its integrated technology strategy. “We intend to consolidate the status of the TDI as a highly efficient form of propulsion on a sustained basis. And in future we will be launching ‘e’ model variants designed for optimised fuel consumption in the high-volume model series – either in TDI guise or as petrol models with state-of-the-art TFSI technology,” says Rupert Stadler, Chairman of the AUDI AG Board of Management.


Maximum efficiency is the recipe for success

“Audi is a trailblazer when it comes to diesel power. Since 1989, over 4.5 millions cars have rolled off the production line with the highly efficient TDI technology under the bonnet. By equipping the R10 TDI sports prototype with this technology, we have just won the 24 Hours of Le Mans with a diesel-powered car for the second time. The Audi R8 racing cars with TFSI petrol direct injection took victory on five occasions at Le Mans. We have been incorporating the key findings from the world of motorsport directly into series-production development,” emphasises Michael Dick, Board Member for Technical Development at AUDI AG. “By so doing, we are demonstrating how TDI and TFSI represent the ultimate in efficiency, driving pleasure and economy both on the road and on the racetrack.”

The latest TDI generation sees Audi reaffirm its leadership claim in the field of ultra-sophisticated diesel technology. When Audi started up series production of the first passenger-car TDI engine in 1989, it marked a key milestone in the advancement of automotive technology. Audi TDI soon became a byword for supreme pulling power plus maximum efficiency and, what's more, the pacemaker for the automotive industry as a whole. Even today, the spontaneous performance combined with extremely low fuel consumption achieved by the turbocharged direct-injection diesel engine remains unsurpassed by any other drive system under realistic conditions.

Consistent strategy throughout all model series

With its latest generation of TDI engines, Audi is now out to prove that this high-tech drive unit still has high potential and a guaranteed future: thanks to the optimised combustion process and the inclusion of an ultra-low emission system, these models comply with the BIN 5 emissions requirements in the US as well as meeting the toughest standards expected to come into force in Europe for the foreseeable future.

Audi is kicking off its consistent TDI strategy for 2008 with the three-litre V6 units in the Audi A4 and Audi Q7. Developing 240 bhp and a supreme peak torque of 369 ft.-lbs. in the Audi A4 (not available in US) and 406 ft.-lbs. in the Audi Q7, they boast the sublime dynamism combined with relatively low fuel consumption that is the hallmark of any Audi. Additional models will follow in rapid succession, with Audi seeking to extend the new technology to other vehicle classes and power categories by 2010.