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Automakers scramble to offer diesels in light-duty trucks
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DETROIT -- The Detroit 3 are racing to install fuel-saving diesel engines in their U.S. light trucks. Nissan and Toyota may be in the race, too.
Diesels are common in domestic brands' heavy-duty pickups. But fuel economy concerns and competitive pressures are prompting automakers to put them in light-duty trucks as well.
In 2009, Ford Motor Co. likely will be first to market when it puts a diesel in the F-150 pickup. Last month General Motors became the last of the Detroit 3 to commit to using a diesel in its U.S. light trucks.
News reports indicate that Nissan plans a diesel for its Titan pickup. Toyota officials have said they are exploring a diesel for the Tundra pickup.
Diesel engines, which boost fuel economy by 25 to 30 percent, can't get here soon enough for dealers who sell trucks. Diesels also attract customers because they can tow heavier loads and have higher resale value.
"That's what people have been waiting for," says Shaun Laird, new-truck sales manager at Hummer of Orlando in Altamonte Springs, Fla. "They'll want the diesel engine for both the added towing capability and the fuel economy."
Source: AutoWeek
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