DEARBORN, Mich., June 21, 2007 –
" Ford Truck Man " and country music star Toby Keith kicks off his much-anticipated " Big Dog Daddy Tour " presented by Ford F-Series tonight in Birmingham, Ala. The chart-topping new album and tour name are inspired by the all-new 2008 F-Series Super Duty F-450 pickup that Keith dubbed " Ford's new Big Dog Daddy " during the truck's introduction at the 2006 State Fair of Texas.

"Ford is proud to present the ‘Big Dog Daddy Tour' given that Toby Keith represents what our F-Series trucks and customers are all about – they're hard-working, genuine and get it done every day ," said Todd Eckert, Ford Truck marketing manager.

Ford also is giving country music fans the chance to win a private Toby Keith concert in their hometown and a new Ford F-Series Super Duty F-450 pickup by entering the "Big Dog Daddy" promotion that launched this week at www.BigDogDaddy.com.

"This promotion is truly a unique opportunity that will not only make one fortunate person a ‘Big Dog Daddy' for a day through the private Toby concert , but also into the future as the owner of the ‘Big Dog Daddy' of trucks – the Ford F-Series Super Duty F-450 pickup, " said Eckert.

In addition, anyone who registers for the promotion will have access to special content and free downloads, including Built Ford Tough and Toby Keith ringtones, wallpaper and exclusive photos taken as the "Big Dog Daddy Tour" rolls across America.

Keith's new "Big Dog Daddy" was released June 12 and has been an instant hit after rocketing to the top spot on Billboard Magazine's "Billboard 200" chart for all music genres. The album features the smash hit single "High Maintenance Woman," which shot up to the third spot on Billboard Magazine's "Hot Country Songs" chart shortly after its debut.

Ford Trucks and Toby Keith
Toby Keith is a third-generation Ford truck owner, following in his father and grandfather's footsteps. Keith has been the Ford truck spokesman since August 2002. Keith is a natural fit with the Built Ford Tough brand, since Ford F-Series has been the best selling truck for 30 years running and Toby has consistently been one of country music's top performers.

Keith has written two original songs, "Ford Truck Man" and "I Am a Workin' Man," used in Ford Truck advertising. Ford Trucks also have sponsored every Keith concert tour since 2002, including the "Shock ‘n Y'all" tour in 2003 and the "Big Throwdown" tours in 2004 and 2005, the 2006 "Hookin' Up and Hangin' Out Tour" and now the "Big Dog Daddy" Presented by Ford F-Series tour.

Ford's involvement with Keith drives bottom-line results as more than 60 percent of truck buyers are country music fans. The company generates many sales leads through promotions and efforts tied to Toby Keith's concerts. Each tour reaches approximately one million fans, and features Ford truck product integrations at the venue, on stage and in pre-concert videos showing Keith putting trucks to the test.

Toby Keith's "Big Dog Daddy Tour" Presented by Ford F-Series 2007 Concert Dates
June 21 Charlotte , N.C.
June 22 Raleigh , N.C.
June 23 Grand Junction , Colo.
June 24 St. Louis , Mo.
June 29 Kansas City , Kan.
June 30 Dallas , Texas
July 1 Detroit , Mich.
July 5, 6 Ft. Loramie , Ohio
July 7 Milwaukee , Wis.
July 8 Virginia Beach , Va.
July 13 Washington D.C.
July 14 Holmdel , N.J.
July 15 Sarnia , Ontario ( Canada)
July 20 Morristown , Ohio
July 21 Philadelphia , Pa.
July 22 Harrington , Del.
July 23 Seattle , Wash.
July 27 Portland , Ore
July 28 Boise , Id.
July 29 Denver , Colo.
Aug. 2 Salt Lake City , Ut.
Aug. 3 Detroit Lakes , Minn.
Aug. 4 Sturgis , S.D.
Aug. 6 Atlanta , Ga.
Aug. 9 Tampa , Fla.
Aug. 10  W. Palm Beach , Fla.
Aug. 11 Scranton , Pa.
Aug. 17 Pittsburgh , Pa.
Aug. 18 Cleveland , Oh.
Aug. 23 Darien Lakes , N.Y.
Aug. 24 Saratoga Springs , N.Y.
Aug. 25 Mt. View , Calif.
Aug. 30 Lake Tahoe , N.V.
Sept. 1 Kelseyville , Calif.
Sept. 2 San Diego , Calif.
Sept. 9 Allegan , Mich.
Sept. 12 Indianapolis , Ind.
Sept. 14 Chicago , Ill.
Sept. 15 Boston , Mass.
Sept. 22 Hartford , Conn.


*** More dates to be announced later at www.TobyKeith.com