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We recently discovered this article from Brandweek/Adweek about a new marketing campaign for Land Rover that leaves a bad taste in our mouth. Ad agency Young & Rubicam Brands took the Land Rover LR3 to actual disaster areas and filmed it among the wreckage to create spots that present the SUV as a "hero car". The campaign's theme is called "Created for the one," the idea being that the Land Rover LR3 was designed to handle that one unexpected event like a snowstorm, flood or hurricane.



http://www.autoblog.com/2007/06/20/land-rovers-ad-agency-has-sick-sense-of-marketing/

 

Showing your vehicle at places of destruction and death and using it as marketing sounds like a nice way to turn off people.