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LAnd Rover marketing campaign Bad idea?

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LAnd Rover marketing campaign Bad idea?

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 06/20/07
05:05 PM

Icon Quote:
We recently discovered this article from Brandweek/Adweek about a new marketing campaign for Land Rover that leaves a bad taste in our mouth. Ad agency Young & Rubicam Brands took the Land Rover LR3 to actual disaster areas and filmed it among the wreckage to create spots that present the SUV as a "hero car". The campaign's theme is called "Created for the one," the idea being that the Land Rover LR3 was designed to handle that one unexpected event like a snowstorm, flood or hurricane.

07 Lr3 07  

thekoof thekoof
Enthusiast | Posts: 312 | Joined: 05/07
Posted: 06/26/07
06:25 PM

Showing your vehicle at places of destruction and death and using it as marketing sounds like a nice way to turn off people.  

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