Melissa
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Posted: 06/22/07 10:37 AM
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'Transformers(TM)' Vehicles To Visit Detroit International River Days GM's Stars of Summer Action -Adventure 'Transformers(TM)' on Display June 22 - June 27, 2007
DETROIT, June 21 /PRNewswire-FirstCall/ -- Four of Hollywood's newest stars, the Chevrolet Camaro, Pontiac Solstice, Hummer H2 and GMC Top Kick medium duty truck will take center stage at the Detroit International River Days presented by GM in collaboration with the Detroit RiverFront Conservancy and The Parade Company, beginning June 22 through June 27 taking place along Detroit's new RiverWalk.
GM's vehicles all star in this summer's action adventure, "Transformers(TM)," opening July 3, 2007. These stars will be on display at the first-ever, six day festival celebrating the decade-long effort to bring life and excitement to the riverfront and downtown Detroit.
"We are thrilled to have four of GM's most talked about vehicles from this summer's action blockbuster on the river front," said Dino Bernacchi, GM Marketing Alliances and Branded Entertainment. "River Days, being the largest Detroit festival, will give thousands the opportunity to experience these creative vehicles up close."
The family-friendly event, which will feature activities and entertainment spanning from the new Gabriel Richard Plaza & Pavilion to the GM Plaza & Promenade and beyond, will be free to the public and will take advantage of the natural assets the Riverfront provides. Festival-goers will enjoy live musical entertainment on three stages, interactive games, exhibits, carnival elements and activities involving metro Detroit's fishing and boating community, including the DTE Energy Parade of Lights on the Detroit River.
Additional information on the festival can be found at http://www.detroitriverdays.com/. Images of the four GM vehicles as they appear in "Transformers(TM)," are available online at http://media.gm.com/.
About Detroit International River Days
Detroit International River Days kicks off Friday, June 22 and culminates on Wednesday, June 27 with the 49th Annual Target Fireworks. Spanning from the new Rivard Plaza & Pavilion to the GM Plaza & Promenade and beyond, River Days will be free to the public and will take advantage of the natural assets the Riverfront provides. It will feature family-friendly entertainment including GM Cool Events, DTE Energy Parade of Lights, the Family Fun Zone, Ultimate Air Dogs, a carnival, incredible live music including a special performance by the Detroit Symphony Orchestra, The Official VIP Rooftop Party, Target Fireworks, some of Detroit's best restaurants and much more. General Motors is the presenting sponsor for Detroit International River Days. Additional sponsors include: Blue Cross Blue Shield, Compuware, Continental Automotive Systems, Detroit Medical Center, Detroit Metro Convention & Visitors Bureau, DTE Energy, EDS, Greektown Casino, HAP, Little Caesars, MGM Grand Casino, Michigan Economic Development Corporation/Travel Michigan, MotorCity Casino, Pepsi, Pernod Ricard, Rock Financial, Securitas, Sprint/Nextel Communications, Inc. and the U.S. Army. River Days is co-produced by the Detroit RiverFront Conservancy, The Parade Company and General Motors. River Days will run from 11 a.m. - midnight on Friday and Saturday and 10 a.m. - 9 p.m. on Sunday through Wednesday. For up-to-date information on schedules and events, please visit http://www.detroitriverdays.com/.
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