All Is Fair In Love And Google Searches? VW Gets Busted by Google

[B]All Is Fair In Love And Google Searches? VW Gets Busted by Google[/B]

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Both Volkswagen and Google have responded to criticism that the automaker's web pages were in violation of Google's quality guidelines. The uproar centers around hidden keywords in flash-based pages.

Rather than include the keywords in the meta tag of the HTML page, which is where information about the document is typically placed, VW was hiding search keywords inside the page. Using a div layer, which is a technique of building pages with style sheets, Volkswagen had loads of search terms that would register with web spiders, but not show up to end users. The end result would be the Volkswagen pages would be called up for more searches on Google than they otherwise would be.




Source:
http://www.autospies.com/news/All-Is-Fair-In-Love-And-Google-Searches-VW-Gets-Busted-by-Google-14941/