Facebook Icon 17X17
Twitter Icon 17X17

Volvo Invites You to Join the Hunt!

  
Truck Trend
Item Posts    Sort Order

Volvo Invites You to Join the Hunt!

 
Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 05/03/07
11:57 AM

Volvo Invites You to Join the Hunt!

Volvo Car Corporation's Online Global Hunt for Sunken Treasure - $50,000 in Gold and Key to New Volvo XC90 - Launches May 4 at volvocars.us/thehunt

IRVINE, Calif., May 3 /PRNewswire/ -- Volvo Car Corporation calls all pirates, rogues and scallywags to join The Hunt! It's time to stop speculating and start searching as Volvo launches its worldwide hunt for real-life sunken treasure, May 4 at volvocars.us/thehunt.


Volvo literally has gone overboard in the second year of its promotion of Disney's Pirates of the Caribbean movie franchise, and has sunk a chest filled with $50,000 worth of gold doubloons plus the key to a brand new Volvo XC90 to the ocean depths, "Somewhere in the World." Anyone hardy enough to try and find it can take part in the online treasure hunt, which starts simultaneously in 22 markets, May 4 and ends with a global online 'head to head' June 2.

To join The Hunt, participants 18 and older must visit a Volvo retailer to pick up a special pirate chart then register at volvocars.us/thehunt any time between May 4 and May 29. Winners will only be eligible if they can produce the original pirate chart upon conclusion of The Hunt.

Once registered online, hunters set sail on their virtual high seas adventure and move on, receiving clues, as they solve a series of challenging and fun online puzzles. People can join The Hunt at any time through May 29, and can catch up with other participants if they correctly answer the puzzles posted online. As the contest progresses, the puzzles will become increasingly harder to solve. On June 2, the first person from each of the 22 participating markets to finish the online hunt will compete against one another in one final exciting online challenge.

The first of those 22 individuals to solve the final puzzle will be named the winner and will receive a trip to the burial location to retrieve the chest filled with $50,000 in pirate gold and a key to a new Volvo XC90.

"Last summer, we held a treasure hunt to find a buried Volvo XC90 V8 to tie in with Disney's Pirates of the Caribbean: Dead Man's Chest and were blown away by the success -- more than 100,000 participants from around the world joined in," said Linda Gangeri, national advertising manager for Volvo Cars of North America. "This year, with more countries, more booty and all the early interest, we're really excited to 'set sail.' So, come join The Hunt!"

In addition to the United States, Austria, Bulgaria, Canada, Germany, Hong Kong, Indonesia, Italy, Japan, South Korea, Malaysia, Mexico, Norway, Philippines, Poland, Romania, Russia, Singapore, Sweden, Taiwan, Thailand and the United Kingdom are participating in The Hunt.

Disney's Pirates of the Caribbean: At World's End opens in U.S. theaters May 25.

Participants in The Hunt are encouraged to visit http://thehunt07.spaces.live.com/, Volvo's treasure hunt blog and message board, to learn more and discuss the Hunt's developments.





Volvo treasure hunt blog: Thehunt07.spaces.live.com  

.CJ .CJ
User | Posts: 204 | Joined: 03/07
Posted: 05/03/07
08:46 PM

They did that last years...no?  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 05/03/07
08:51 PM

lst year they barried the XC90 and they made people hunt for "barried"  Treasure, this year its Sunken Treasure  

Truck Trend Truck Trend
Administrator | Posts: 4666 | Joined: 02/07
Posted: 05/23/07
11:27 AM

"Tattoo Man" Rises from the Dead to Give Volvo Treasure Hunters a Clue
IRVINE, Calif. (May 21, 2007) -

You may not recognize this man, but to thousands of treasure hunters tired of staring at his semi-naked body, he's standing in the way of $50,000 and a key to a new Volvo.

"Tattoo Man" holds the answer to puzzle number four in Volvo's online treasure hunt at volvocars.us/thehunt, a promotion celebrating Disney's new movie, Pirates of the Caribbean: At World's End. Or rather, the longitude and latitude coordinates to the next destination in The Hunt are right there in front of you, revealed in the tattoos covering his body. Simple, right? Wrong.

While  thousands of people have solved the puzzle using Thai and Chinese numerical systems - and even shared the solution on The Hunt's unofficial blog - many other intrepid online hunters have been stumped, provoking blog comments like:

"I have been looking at the tattooed man all night, my wife thinks I have a serious problem"

"Anyone want to help an eye tired person for the 1/2 naked man?  I'm ready to reach thru and make him all naked!"

"My eyeballs are about to pop out...I have never stared at a half naked man this long."

So, Volvo is relenting, just this once, to give people a clue.

"We never promised this would be easy, there's booty at stake after all," said Linda Gangeri, national advertising manager at Volvo Cars of North America. "Tattoo Man is just one in a series of 22 puzzles that expose people to different languages and cultures, taking them on a journey which so far has included Cuba, the Cape of Good Hope, Ceylon and Singapore. But, maybe he is a little too tough for so early in the game. So, here's a clue. The coordinates are spread out across the man's body, from head to toe - right shoulder, chest, under his navel, left and right thighs and under his left knee. Use the other, complete number strings to translate them into a longitude-latitude combination such as 1234-5678..."

Got that?

If you think you can take on the Tattoo Man and the other 21 puzzles, there's still time to join The Hunt and catch up! Participants 18 and older must visit a Volvo retailer to pick up a special pirate chart then register at volvocars.us/thehunt any time between now and May 29. Winners will only be eligible if they can produce the original pirate chart upon conclusion of The Hunt. On June 2, the first person from each of the 22 participating markets to finish the online hunt will compete against one another in one final exciting online challenge.

The first of those 22 individuals to solve the final puzzle will be named the winner and will receive a trip to the burial location to retrieve the chest filled with $50,000 in gold and a key to a new Volvo XC90.


6411317  

Trade In Value